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Meta is contemplate establish a standalone app for short - form videos , The Informationreported , citing an anonymous reservoir who heard Instagram direct Adam Mosseri speak about the project to staff .
The project — reportedly codification - list Project Ray — aims to ameliorate passport for new users and existing users in the U.S. , and boast more three - hour videos , the report cited the source as say .
Meta did not now answer to a request for scuttlebutt .
Last month , Meta denote a picture editing app calledEditsto vie with CapCut ( owned by TikTok parent society ByteDance ) , as it aimed to capitalize onTikTok and ByteDance ’s unsettled hereafter in the U.S.
presently , Instagram ’s provender is a admixture of pic , video ( Reels ) , and Stories . However , many users feel the app has becomecluttered because it intemperately sport videos , and is no longer sticking to its root as a photo - sharing app . If the company spins Reels out into a standalone app for short - form video , it could make an opportunity for Instagram to spotlight its other features .
in the first place this year , Instagram startedpaying creatorsto promote Instagram on other platforms like TikTok , Snapchat , and YouTube . It has reportedly also started offeringbig money to creatorsto post exclusively on Reels .
