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Instagram on Thursday announced that it ’s rolling out Blend , a new feature film that let you make a custom , personalized reels feed for you and your friends . Blends are invite - only and can be make with a singular friend or with a grouping chat . The usage feed are refreshed with fresh content each day .
The launch does n’t get as a surprise , as TechCrunchreported in March 2024that the societal connection was developing the feature .
Once you link up or accept a Blend invite , you will be able to graze through reel break up for each person in the schmoose . When someone in the group reacts to a Scottish reel , Instagram will notify you so you’re able to keep a convo going in the DM ( direct messaging ) chat .
The idea behind the feature is to explore what sorts of reels your friend are into , while also connecting with them and unwrap new depicted object together . flux aims to introduce a new social element to Instagram , fetch it closer to its roots of partake moments with champion , something that ’s been overshadowed in late years by an influx of influencers and ads .
With the launch of Blend , Instagram is collapse user approach to a characteristic that is n’t available on TikTok , which is one of Instagram ’s biggest rivals .
For Instagram , Blend could be a way to boost reel ’ breakthrough and watch time on the social meshing , as it ’s encouraging users to watch little - physique depicted object together .
To make a Blend , you need to give a one - on - one or group DM chitchat and tap the new Blend icon at the top of the chat . Then , you need to select “ Invite ” to ask for citizenry from your DM chat to unite the Blend . The Blend will be make when at least one member of the chat accepts your invite . you’re able to revisit a Blend by going to the DM chat and tapping the Blend icon .
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It ’s worth take note that Blend is passably exchangeable toSpotify ’s functionality of the same name , which tolerate masses to combine their tastes into one share playlist that refreshes daily .
