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Instagram ’s Twitter / X rival , Threads , is becoming more competitive with the expanding upon of its keyword search feature to all market where the app is usable . The characteristic wasinitially tested in English - speaking marketsincluding Australia and New Zealand in August beforeexpanding to most other English and Spanish - talk country , including the U.S. in September . Now , accordingto Instagram oral sex Adam Mosseri , keyword search will be “ tolerate in all language . ”
That will make the app , now usedby nearly 100 million multitude per month , more useful to a broader , global interview .
The word also issue forth on the cad of report thatThreads is nearing an EU launch . The Wall Street Journal suggested the app may launch in the EU as soon as next calendar month , take note that it may also launch a aspect - only mode that would allow users to read position without creating an news report .
Offering search capableness to EU users would be a key aspect of serving that grocery store , where many different languages are speak . But it also would make Threads more utilitarian tothe over 100 nation where the appis now available , beyond the U.S.
The Threads squad has been chop-chop iterating on the app in reply to user feedback , append features likea chronological following provender , a vane app , forth to catch your likes , polls , GIFs , hashtag support(without the hash),an edit button , profile switchingand more in the calendar month follow its launching . The caller has also promiseda developer APIand plans to integrate with ActivityPub , the decentralized social networking communications protocol that also power Mastodon and other networks .
In today ’s billet , Mosseri said that more improvements to search would also be coming soon .
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For now , Threads continuesblocking terms like “ farseeing covid ” and connect phrasesin lookup , pointing users to the CDC ’s website instead for current information .
With nearly 100 million monthly users , Threads is still little than X , which hasnearly 550 million monthly active users as of September , per X possessor Elon Musk . But it ’s also not yet useable in all the markets that go support , which throttle its growth . Meta CEO Mark Zuckerberg remains bullish on the app ’s potential , recently telling investorsthat Threads could be Meta ’s next billion - someone app in a matter of twelvemonth .
