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Instagram Threads is acquire adhesive friction after outgrowth stalled last twelvemonth , which had some prematurelywondering if the app was already utter . novel data indicates that ’s not the case — in fact , Threads is continue to grow , having tripled its downloads month - over - month in December , which give it a topographic point in the top 10 most downloaded apps for the calendar month across both the App Store and Google Play .
According to information from app intelligence firmAppfigures , Threads see 12 million new downloads in December 2023 , earning it a No . 4 spot in the Top Charts by downloads on Apple ’s App Store . It also saw 16 million downloads on Google Play , which gave it the No . 8 place . On both stores compound , it was the No . 6 app by way of new installs . Not dead yet , in other watchword .
screw thread famously had a book - breaking launch , reach 100 million register userswithin its first five days . However , the app find out its casual downloads reject starting last September through the destruction of the yr . But in December , thread once again returned to increment , likely due to the get-up-and-go Meta had feed the app by displaying promos on Facebook that have thread ’ viral mail service . Today , there arean estimated 160 million thread users , according to one tracker . Active users have in all likelihood grown as well from Meta ’s last update on the app during its October earnings when the company read Threadshad less than 100 million monthly combat-ready users . ( Meta describe its next wage on February 1 . )
The app could also be benefit from its move into the “ fediverse ” — the social internet comprise of interconnected servers that communicate via the ActivityPub protocol , likeMastodon . Though Threads is moving slowlyto integrate with ActivityPub , knowing that it will soon be a office where users can employ with another sizable community — and one where many former Twitter users have since landed — could have aided in Threads ’ reputation and adoption .
In summation , Threads of late announced thelaunch of an endpoint , allowing developer of third - party apps and websites to use a dynamical universal resource locator to fill again schoolbook into the Threads composer . For example , there’snow a site where anyone can give Threads share linksand visibility badges . Marketing tool providerShareaholic also just launch Threads Share buttonsfor websites , include both desktop and mobile situation .
This stir of activeness around Threads is help to move the app up in the chart rankings , though some inorganic boosts from Meta itself are potential also responsible for the jump in downloads , hold the size .
Though Threads was in the top 10 apps by downloads last calendar month , it did n’t quite erupt into the top 5 … but its parent company did .
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Instagram became the No . 1 most downloaded app in December with a conflate 54 million installs from the App Store and Google Play , overtaking TikTok for first lieu . That could be an early indication that people are jump to get feed up with TikTok ’s pushing into e - DoC , which has turn the video app into an influencer - power QVC . TikTok is still a massively popular app but itsgrowth has started to slowamid consumer complaints that TikTok Shop is bankrupt the app ’s experience .
Instagram ’s TikTok competitor , Reels , could be now benefiting from the backlash , it seems .
As for togs ’ unmediated challenger , X , the company antecedently know as Twitter is still feel the impacts of its rebranding — even thoughX added “ formerly Twitter ” to its App Store listingin September to rank at the top of search resultant for its older name .
In December , the app had only an estimated 8.5 million installs , Appfigures told TechCrunch . That made it the No . 29 app by downloads on the App Store and No . 46 on Google Play . That ’s well behind other top social networking apps and even productivity apps like Zoom , the datum designate .
