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HighPost Capital , a private fairness business firm run by Mark Bezos , Jeff Bezos ’ younger brother , and PE veteran David Moross , has launched a new speculation capital arm called HIPstr . And with it , bracing capital to invest in startups .
The raw entity justannouncedits first VC fund of $ 100 million . HighPost Capital focuses on consumer company and HIPstr aims to take reward of dramatically lower startup valuations of the retiring duo of years , Bloomberg report . The monetary fund has already induct in half a dozen early - degree startups , including Wild Common , a pot liquor ship’s company started by Kylie Jenner , and After.com , a cremation services supplier that set up a $ 10 million Series A rung last month .