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If you conceive that opt a nail polish coloring material or which ingredient go into your face cream ca n’t have anything to do with blockchain , think again .
Kiki World , a peach inauguration launch last year , wants consumers to co - create product and co - own the fellowship with the help of web3 technology .
On Tuesday , LA - based Kiki announce that it lift a $ 7 million seed troll from the Andreessen Horowitz crypto investment company and The Estée Lauder Companies ’ New Incubation Ventures , along with other backers such as Orange DAO and 2 Punks Capital .
Kiki co - founder Jana Bobosikova said she believes that being a truehearted user of a mark in the vane 2.0 world can be a net negative experience . “ You probably have watched a wad of Godhead on TikTok recommend it to you . You likely urge it to all your acquaintance . And what do you get for that ? Just more retargeted ads , ” she state .
Kiki is flipping that model by allow its community members to vote on the features they desire before the beauty products are made . As a reward , voters garner points toward innocent products and take in digital token in the company .
“ It ’s a moral force that the internet and your bathroom have not envision yet , ” Bobosikova say . ( She may be right about the bathroom , though of course , the net has seen plenty of customers vote on mathematical product and earn digital token for their participation . )
Since it ’s not rare for cosmetic company to recover themselves with declamatory piles of inventory they ca n’t sell , another benefit of Kiki ’s on - demand approach is that it uses less capital and resource .
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Although member ’ product ballot are recorded on Ethereum , Bobosikova said some participants do n’t ask to lie with they are convey action on blockchain . Users can signal in with an email , and voila , Kiki has created an on - chain write up that will store the phallus ’ vote into perpetuity .
a16z decided to back Kiki after the inauguration completed its10 - week crypto startup catalyst political program . “ Jana is a force of nature . She was one of the matter that most drew us to the companionship , ” said Arianna Simpson , a general partner at the firm . “ She has incredible expertise in the knockout quad , but also a unique understanding of web3 , which is not always something we see if we have a founder coming out of a more traditional diligence . ”
Prior to founding Kiki , the Czech - born Bobosikova was the chief executive officer of Epic Future Labs , a product development and brand innovations agency .
Simpson noted that Kiki is not the firm ’s only wager on a company that reinforce customer using blockchain technology . Last year , a16z led a$24 million Series A of Blackbird Labs , a hospitality technical school company that developed a loyalty program that incentivizes Edgar Guest to dine in self-governing restaurants .
For now , Kiki has launched five product collections , including a nail polish playpen , for which consumers can prefer the next color Kiki will manufacture .
But , as Simpson pointed out , Kiki has plans to finally expand beyond the humans of beauty .
How long will it be until it ’s possible to vote on jeans expressive style or pocketbook sizes ? Perhaps a while .
“ We have look insane challenges on the physical side of things , ” Bobosikova sound out , adding that some products take much longer to manufacture than others . “ The mogul of inquire people what they want and giving it to them , it ’s very , very mere . It ’s just very hard to do . ”
