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Swedish fintech ship’s company Klarnaannouncedtoday its first subscription architectural plan , “ Klarna Plus , ” for $ 7.99 per month , featuring benefits like no add help fees when using Klarna ’s One Time Card , twofold reward distributor point and memory access to exclusive discounts with popular brands .
“ Our research indicates that consecrated Klarna exploiter are bet for an enhanced shopping experience through a subscription model , ” say David Sandstrom , chief marketing officer , in a statement . “ Klarna Plus addresses this need , allowing us to deepen our involution with 37 million loyal U.S. consumers , while also further diversifying a portfolio of payment and shopping solutions . ”
One of the most likable perks about Klarna Plus is that shopper who use Klarna ’s One Time Card — a virtual single - manipulation payment wag — do n’t give any service fees . The company says this may assist loyal Klarna users save roughly $ 12 monthly .
The fresh monthly subscription design also include special discounts at Nike , Coach , Macy ’s , Instacart and Goat , add together up to $ 30 per month . Klarna enjoin it will launch more feature soon .
The company is likely entering the subscription marketplace to bolster recurring revenue before of ananticipated initial public offer ( IPO ) . To investors , subscription revenue is believed to be more stable and predictable compared to one - clip transaction . Klarna will also expand its high - yield savings chronicle to other markets , which is presently usable only in Germany and Sweden .
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Affirm , another major player in the buy now , pay afterwards ( BNPL ) sector , isreportedlyconsidering a monthly plan as well .
Swedish fintech Klarna dodges a strike after reach concord with workers
