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LinkedIn — the social platform that direct the working world — has quietly started testing another way to hike its revenues , this time with a new divine service for small and intermediate business . TechCrunch has learned and confirmed that it is working on a newLinkedIn Premium Company Pagesubscription , which — for fees that look to be as steep as $ 99 / calendar month — will include AI to spell content and new shaft to originate follower counts , among other feature to raise the profiles of the society using them .
The move is meaning because it underscores how Microsoft - have LinkedIn continues to diversify its stage business model — while also trying to make itself more useful overall . For year LinkedIn has been the butt of many a joke about how it can feel like a cesspool of unblushing self - promotion , or ( cue nervous laughter ) creepy when you agnize the amount of data it can gather about what you do on there .
Butas others have pointed out , LinkedIn has a prime opportunity the right way now . With so many changes underfoot on other social platform and lookup engine — where advertising and other algorithms dictate what users distinguish , and where disinformation runs debauch — LinkedIn has been looking to chip at out a safe space , a place to have a social profile of record for the professionals and prosumers out there .
LinkedIn quiet part to post entropy describing its new Premium Company Page six days ago . The post got almost no bill , but we stumbled on it ourselves , and it seems amarketing consultant did , too . Now LinkedIn has affirm the details to TechCrunch .
“ We ’re always exploring young ways to enhance our customers ’ experience and attend to them in achieving their patronage destination . Currently , we ’re testing a new offer with small - to - medium business organization customers , called Premium Company Page , which is design to help them draw customer , build believability , and stick out out to their audience . We look forward to sharing more shortly , ” sound out Suzi Owens , senior director of communication at LinkedIn , in a statement .
Pricing for premium company page is not instantly disclosed , but it appears admins of pageboy that are eligible for it can see it . Thismarketing consultantnotes that the fees get down at $ 99.99 per month per Page , reduce to $ 839.88 per Page for an yearly subscription .
This new insurance premium companionship page is the latest in agrowing list of exchange premium offeringsthat LinkedIn has craft for organizations on the platform , mirroring the dissimilar usage and pricing tiers that it has build out for individuals and recruiter using the platform .
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Other business - focused tier let in Premium Career for mass on the job William Holman Hunt , Premium Business for stage business tidings , Sales Navigator for sales team , Recruiter tiers for source and rent talent and LinkedIn Learning for professional development .
Taken together , Premium services are very big byplay for the company . In March , the company harbinger that Premium drug user subscriptionsgrew 25 % twelvemonth - on - year to $ 1.7 billionin 2023 . Overall , the company made $ 15 billion that year , with its recruiting occupation report for $ 7 billion of that .
The Premium Company Page subscription in some ways will look very familiar , in that it taps into well - get laid LinkedIn shop mechanic .
Admins for the pages canreview recent visitors — if those visitor have not sour off the privacy mise en scene , that is . ( Public divine service reminder : it ’s on by nonpayment . ) This can be used to subsequently invite those visitors to stick to the page , regardless of their degree of connection ( that antecedently would have been unsufferable to do for cursory visitors who are not already connect within one degree of the company ) . Admins can also produce “ call to activeness ” buttons with contact or website item display prominently at the top of the Page . good word , which LinkedIn has really kick upstairs as a feature on profile pages for individuals , also get a push here : Admins can display these prominently at the top of their premium pages .
The AI writing avail , meanwhile , becomes one of the late ways that LinkedIn isweaving more AI assistanceinto the platform , something it get going to introduce last class , knock Microsoft ’s ties to OpenAI .
Last but not least , with LinkedIn big on verification lately , a Page can get a prosperous badge with a premium subscription .
