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tie - in - bio startup Linktree said on Wednesday that it has outperform 50 million user .
The figure represents a significant uptick from the 2.7 million users the company had in 2019 . The troupe has been growing consistently , adding nearly 10 million users ( or Linkers , as Linktree holler them ) in the span of just five months : In December , the company told TechCrunchthat it had 41 million users , and it reportedover 47 millionusers this March .
Linktree is consider one of the top link - in - bio tools on the market , with its challenger owning a importantly smaller serving of the pie : competitorLaterhas around 7 million users , whereasBeaconshas more than 2 million .
“ It ’s astounding to see the scale we ’ve reached by being Linker - first — now empowering more than 50 million Linkers with a space that they own , to maturate and monetize , ” Linktree ’s co - beginner and CEO , Alex Zaccaria , said in a instruction to TechCrunch .
The ship’s company said it is also launching the beta of its social commerce offering . The unexampled program , which was in alpha back in March , lets Lord append shopfront to their link - in - bio page and take a 12 % to 15 % commission on sales . All substance abuser will be able to apply to join the program later on this year .
The experimentation initially launch with a few brands ( Revolve , Sephora and Urban Outfitters ) and was only usable to a few Almighty . Starting today , Linktree is opening it up to more users and has added over 2,000 brands , including Adidas , Lululemon , New Balance and Net - a - Porter . Godhead can get at a huge product catalog feature thousands of detail that they can highlight on their storefronts .
The company also tot a Modern characteristic in bicycle-built-for-two with the genus Beta launching : substance abuser can now upload drug user - generated depicted object to kick upstairs relevant content from their social media accounts alongside recommended product .
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Linktree ’s societal commerce offering could prove helpful to influencers , as it gives them the agency to effectively monetize their audience . The world market for societal commerce is portend to reach$1.2 trillion by 2025 , according to Accenture .
“ The goal of the political platform is to supercharge the organic societal Department of Commerce activity we ’re seeing on - political platform , making this easier for both Linkers and brands , ” Lara Cohen , Linktree ’s frailty president of brand development , told TechCrunch . “ We estimate that Linkers are driving upwards of $ 6 billion in yearly [ gross merchandise value]via their Linktrees already . We require to thin friction and increase spiritual rebirth by cutting down the number of clicks necessitate to make a leverage , and enable customers to discover the products that Linkers love directly on their Linktrees . ”
The novel program is suggestive of Linktree ’s intention to acquire into a more various service of process with more revenue stream .
Linktree had over 240 million DoC clicks from link in the preceding month , converting to approximately $ 300 million in monthly commerce sales , a company spokesperson say , bring up proprietary datum .
Linktree has come a long way since its origination in 2016 , and is today used by everyone from part - prison term mental object creators to celebrities like Demi Lovato , Paris Hilton and Robert Downey Jr. EvenThe White Houseuses the nexus - in - bio solution to address U.S. citizens to online resources .
The company also made significant investments in the preceding year , acquiring two lowly startups in the link - in - bio space , KojiandBento . Linktree declined to comment about what it plans to do with both platform .
But it has n’t all been smooth gliding . In June 2023 , Linktree put down off 27 % of its workforce , see many employee in Australia and New Zealand let go from the company . In amemo to staff , Zaccaria saidthe layoffs would help Linktree dislodge its focus to furthering ontogenesis in the U.S. , the company ’s large market . The layoff follow a round of cut in 2022 , which learn 17 % of faculty let go .
Linktree has rear more than $ 165 million in financial backing to engagement and is valued at more than$1 billion .
