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After years of copying and pasting shopping links into spreadsheets and taking screenshots of products to share with her friends and family , Kristine Locker at last decide to set up a social shopping chopine ( which she identify after herself ) that could take her endless tab and mastermind them into a shareable , virtual wish list all in one home .
Locker , dubbed as the “ Pinterest for online shopping , ” launch in 2022 as a Chrome extension and allows you to deliver any online product into categorized wish lists , discover outfit collage made by other users , join forces with friends and make giftable aggregation to be shared via email or societal spiritualist . It ’s also usable as aniOS app .
Locker of late closed on a $ 2.5 million stave from Wonder Ventures at a $ 9 million valuation , the company announced today .
“ Kristine Locker has visualise out something which Pinterest , Instagram , and Facebook have all tried and failed to sweep through down , ” Wonder Ventures ’ Valentina Rodriguez tell in a statement offer to TechCrunch . “ Shopping is the core ware around which socialization happens , not vice - versa . Largely due to the fact that she has the perfect founding father / intersection scene , she has built a political program for which socialized commerce is just toppingly user - well-disposed and inherently viral . ”
Unlike influencer - focus platformsLTK , Collective VoiceandSplit , which are designed to monetize a expectant social media following , Locker is project for everyday consumer who just desire to curate shoppable assembling for fun .
“ When I looked at the competitory landscape , there were platforms that were work up for influencers … as a consumer , none of that really fit my motivation to organise my shopping [ and ] also have an constitutive place where I could see what my friend were shopping for , which is really what I wanted to see , ” Locker ’s founder told us . “ A self-aggrandising part of [ Locker ’s ] delegation is to make a drug user - generate authentic communion platform where there ’s no monetization around it so you do n’t feel like ‘ Oh , someone ’s sharing this with me because they can make money off of it . ’ ”
Although you ca n’t earn cash from sharing intersection on Locker , you could join its “ Shopping Club ” to get rewarded when friends use your referral contact . For instance , you get exclusive Locker merch if you consult 25 substance abuser to Locker . At 500 user , you get $ 750 to purchase an turnout from your Locker collection , the startup ’s father excuse .
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Regarding Locker ’s business model , the fellowship earns revenue by partnering with brands through affiliate internet . Its average deputation charge per unit is around 12 % , however , depending on how much picture the firebrand wants , Locker raises the pace to as high-pitched as 25 % .
“ If marque do n’t wreak in the affiliate space , we remove them from the discovery Thomas Nelson Page to keep it fair for the brands that are participating , ” Locker suppose .
The company ’s recent funding troll comes two years after Cabell Hickman , a Locker user and high - education consultant who was featured in TheWall Street Journalfor her $ 6 million portfolio , notably invested $ 1 million into the company . Other investor include former Honey exec Chris Arreguin , Elizabeth Egan ( Breakaway Ventures ) , Maggie Sellers ( HSR Ventures ) , Kira Jackson ( Rx3 Growth Partners ) , Alex Doman ( AVEC Drinks ) and Tariro Makoni , fourth-year scheme director of globose startup at AWS .
footlocker gas 80,000 monthly active drug user .
