Topics
Latest
AI
Amazon
Image Credits:Kirsten Korosec
Apps
Biotech & Health
Climate
Image Credits:Kirsten Korosec
Cloud Computing
commercialism
Crypto
Enterprise
EVs
Fintech
fund-raise
Gadgets
Gaming
Government & Policy
Hardware
layoff
Media & Entertainment
Meta
Microsoft
Privacy
Robotics
Security
Social
Space
Startups
TikTok
transfer
speculation
More from TechCrunch
Events
Startup Battlefield
StrictlyVC
Podcasts
Videos
Partner Content
TechCrunch Brand Studio
Crunchboard
adjoin Us
Lucid Motors is cut back thousands of dollars off the price of its most low-cost electric sedans as it see to further requirement aftera unsatisfying class of sales .
The rear - wheel parkway version of the base model Lucid Air Pure will now lead off a $ 69,900 , down from the previous cost of $ 77,400 . The more powerful Lucid Air Touring modeling — which offers all - steering wheel effort performance and roughly 50 % more HP — will now start at $ 77,900 , down from $ 85,900 . ( An all - wheel drive version of the Pure is being discontinued . )
Even the Lucid Air Grand Touring , which tender more than 500 miles of range , is getting a slight Mary Leontyne Price haircut to $ 109,900 , down from $ 110,900 . Lucid announced it is to boot offer $ 1,000 toward the purchase of a home charge solution , and include costless scheduled maintenance for two years or up to 24,000 mile , with every novel purchase .
The price cuts come just a few weeks after Lucid announced it render just 6,001 carsacross all of 2023 . The party is schedule to reveal its financial resolution for the class on February 21 .
Lucid alreadyreduced priceson most of the Air variations last yr as it — and others — attempt to keep pace with Tesla ’s fast-growing cut . The company ’s cars are also not eligible for the $ 7,500 point - of - sale Union EV tax credit , though they do modify for the leasing credit of that same amount . Lucid CEO Peter Rawlinson has spoken bluntly about the company ’s struggles with marketing . “ Too few hoi polloi are aware of not just the railway car , but even the company , ” he saidlast year .
The Air Pure is still comparatively new , as Lucid only launched it deep last year , so making it more low-priced could help advance sales event . Lucid is work on an electric SUV that could appeal to more purchaser , though that wo n’t ship until theend of this class at least . The company of late started ship the first few hundred Air sedan to its financial angel Saudi Arabia , which has promised to buy up to 100,000 of Lucid ’s electron volt over the next 10 years . But that attempt will be limited in the near - term as Lucid has not yet built a full yield facility in the Kingdom .
