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Five weeks ago , Magic Leap CEO Peggy Johnson bring together me onstage at Disrupt . Much of the conversation focused on the augmented world ironware society ’s full pin into go-ahead applications with the Magic Leap 2 . Johnson , a former Microsoft and Qualcomm exec , spearhead the shift in business scheme when she join the company in August 2020 .
Just over three twelvemonth after she joined , however , Johnson is out . In her place , Magic Leap has namedRoss Rosenberg to the chief executive job . He previously served as administrator at Belden , Inc. and First Solar .
Magic Leap is pose the transition as nock the completion of its enterprise pivot man . Johnson effectively order the move was her key focus at the fellowship , and as such , it ’s prison term to move away .
“ Having accomplished so much of what I set out to do at Magic Leap , I felt the clock time had come to transition leaders to a new CEO who can take the company through its next period of growth , ” explained Johnson . “ I ’m unbelievably proud of the leadership team we ’ve built at Magic Leap and want to sincerely give thanks all of the employee for their work in avail to successfully reorient the caller to the enterprise market . ”
At the very least , Magic Leap has a clear focus than it did in the hint up to 2020 . However , both Johnson and Rosenberg have been saddled with a apparently unsufferable theatrical role : do the highly well - fund inauguration profitable .
Technology has never been Magic Leap ’s biggest problem , by any stretching . try on the Magic Leap 2 , it ’s knockout to contend with the effect . Market conniption , on the other hand , remains a massive question German mark for the firm .
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“ As company get down to see truthful ROI from deploy AR technologies , there is now a clear need commonwealth that Magic Leap is capable of solving for , ” Ross Rosenberg say in a liberation . “ I am incredibly excited to start act upon with the world class team at Magic Leap and want to thank Peggy for her leading in guiding the company through a critical phase angle of its development . ”
When it was denote over the summertime , Apple ’s forthcoming Vision Pro appeared to have taken the remaining wind out of Magic Leap ’s sails . Johnson , however , told me that the fellowship view it as validation of the team ’s body of work . Much like the Vision Pro , Magic Leap ’s product have been priced well out of the reach of average consumers — that ’s a distance Meta is far more easy playing in .
sure the Vision Pro has levy visibility of spacial computing as a concept , along with AR applications for enterprise . on the button how large those markets are rest an receptive enquiry .
