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Entrepreneur and investor Mark Cuban is quick to fund a TikTok alternative built on Bluesky ’s AT Protocol , he share ina TikTok videoposted on Wednesday . In anticipation of the comingU.S. TikTok ban , which will go through on Sunday unlesspaused by the Supreme Court , users have been fly to other video platforms , include the Chinese app RedNote . But investors like Cuban see the potential drop for a more open social entanglement that includes an ecosystem of apps powered by the same engineering science that today underpins Bluesky ’s societal connection .

TheAT Protocolis a newer , open protocol designed for decentralised societal media diligence . It ’s meant to address what some developer thought wereshortcomingswith the existing decentralised protocol ActivityPub , used by Mastodon and other social service . While Bluesky is the AT Protocol ’s flagship app for the fourth dimension being , there aremany other servicesnow being built with the technology .

Consumer demand for assailable social apps is also in full baseball swing , with Bluesky itself seeing a surge of new signups in the wake of the U.S. presidential election , produce the internet to27.6 + million exploiter , up from10 million+ in September . Meanwhile , on Wednesday we bump the news of acoming Bluesky customer called Flashesthat would focus on icon over text .

Cuban says he ’d like to see — and back — something that rivals TikTok but is built on the AT Protocol .

In the video , he concisely describes how ATProto ( as it ’s called for unretentive ) allows people to create their own social networking servers and apps .

“ And more importantly , when you build on the AT Protocol , it ’s extensile , so that have in mind nobody can just buy it , nobody can just close it , ” the investor take down , in extension to the bill portability aspects of establish for the undefendable social web .

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That is , drug user who want to move their account to another host can do so without losing their followers , contentedness , and other data .

In part , Cuban ’s interestingness in ATProto is n’t only about expanding the open social web ; it ’s also about fueling competition with Elon Musk ’s X. Cuban has openlyfeuded with Muskon X and elsewhere , knock X ’s overture to content easing , misinformation , andmore .