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address at the SXSW conference in Austin , tech investor and entrepreneur Mark Cuban share his thought on how AI engineering science can avail small businesses outdo their competitor . In short , he told the crowd that AI was not the resolution , in and of itself ; it ’s meant to serve as an financial aid that can help entrepreneurs by making it easier to get started grow their job and answering doubt along the way .
Cuban suggested that today ’s entrepreneurs should spend “ every waken hour take about AI ” because of its potential difference .
“ There ’s so much changing that quickly , ” he said , adding that it ’s dissimilar for established business desegregate AI compared with new businesses just getting off the footing .
“ It ’s so much easy to start , ” Cuban explain . “ It went from — way , way back in the day — $ 5,000 for a microcomputer … to if you just have a laptop and a association to the internet , you may start anything . Now , you have a mentor , whether you use Perplexity , Anthropic Claude , ChatGPT , Gemini — it does n’t count . You have experts . ”
While he admitted that there were some problems with AI that make mistakes and hallucinate , he noted that human mentor and expert “ do n’t always get it correct , either . ”
Despite the issues , the AI “ experts ” can help you understand what you do n’t know , and can aid in other region of run a business , like research , e-mail , and cut-rate sale calls .
However , Cuban cautioned the crew not to too rely on AI . “ AI is never the answer . AI is the tool . Whatever attainment you have , you could use AI to amplify them , ” he said .
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This is particularly true in originative plain , where AI is moving into areas like art and writing .
“ A lot of originative mass think , well , AI is gon na write all the script , ” Cuban order . “ AI does n’t know a well tarradiddle from a big story . You take to be creative . AI can do the video recording — trust me , I can create AI - engender videos . They ’re still gon na suck . ”
“ Whatever skills you have , AI can amplify them . But not using it means somebody else is going to be blow up their acquisition — and that could be the difference between getting ahead of you or not , ” Cuban say .
