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Mark Zuckerberg, chief executive officer of Meta Platforms Inc., during the Meta Connect event in Menlo Park, California, US, on Wednesday, Sept. 25, 2024. Meta Platforms Inc. debuted its first pair of augmented reality glasses, devices that show a combined view of the digital and physical worlds, a key step in Chief Executive Officer Mark Zuckerberg’s goal of one day offering a hands-free alternative to the smartphone. Photographer: David Paul Morris/Bloomberg via Getty Images

Image Credits:David Paul Morris/Bloomberg / Getty Images

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Meta CEO Mark Zuckerberg once conceive deleting everyone ’s Facebook acquaintance in an effort to advance the social connection ’s cultural relevancy . This “ potentially mad theme , ” as the exec called it at the time , wasrevealed on Mondayas a part of the evidence introduced during the first mean solar day of the U.S. government ’s antimonopoly trial against Meta .

In one message to Meta employee in 2022 , Zuckerberg proposed the scheme of “ wiping everyone ’s graphs and having them go again ” as a potential solution to Facebook ’s declining significance in the social networking space . The idea was that wedge everyone to re - create their friend graphs could promote users to reconnect with the social connection as they rebuild their social connexion .

Others at Meta , admit the head of Facebook , Tom Alison , pushed back on the plan , and at last , the strategy was never implemented .

However , the evidence presented in the trial revealed that Zuckerberg had considered other strategies to keep his company ’s relevancy , including shifting Facebook from a friends - based model to a follower - establish model . That also never fare to be .

In recent calendar week , Facebook has focused again on connecting champion , having revamp its admirer tabin an effort to return to an “ OG Facebook . ” The raw pill centralizes Quaker requests and only friends ’ content , including their posts , bobbin , story , and birthday .

“ I think there are a lot of opportunities to make [ Facebook ] style more culturally influential than it is today , ” Zuckerberg told investors during Meta ’s Q4 2024 earnings call about his primal destination for the yr ahead . “ I think some of this will kind of get back to how Facebook was in the beginning used back in the sidereal day . ”