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Meta CEO Mark Zuckerberg said Thursday on his channel that WhatsApp now has more than 100 million monthly alive users in the U.S. , a country where SMS / texts is a democratic mode of communication .

The promulgation is the first time WhatsApp has unloosen data about user in the U.S. The companionship also take down that more than 50 % of WhatsApp ’s user have iPhones , which is not surprising given that iOS has the bulk grocery ploughshare in the country .

WhatsApp is a pop app worldwide , with more than 2 billion active users monthly . The company has historically focused on countries like India , which is WhatsApp ’s large user base with more than 500 million monthly dynamic users , and Brazil and Indonesia .

WhatsApp has of late ramped up its selling thrust in the U.S.In the retiring few years , WhatsApp has placedad campaigns , placements in Times SquareandTV spotsemphasizing privacy and terminate - to - end encryption protective covering . Most recently , it started a national movement about WhatsApp by bringing back some ofthe plaster cast of the idiot box show “ Modern Family . ”

Just likeGoogle , Meta has underscore in its marketing the deviation between green bubble and drab bubble devices due to Apple ’s iMessage . But now thatApple has adopted Rich Communication Services ( RCS ) , Android users can send and incur high-pitched - quality medium file and have options to look at typing index number and read receipts . The messages will still be greenish , though , according to screenshots of Apple ’s internet site .

However , Meta is still pushing its cross - platform app by highlighting some other feature film , such as canvass , gamey - quality television calling and reaction . The company is crest off the declaration with another merchandising hunting expedition by placing a 200 - infantry bubble between the Apple and Samsung shop in The Americana Mall in Los Angeles .

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