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It ’s been almost one yr since Match Group harbinger the launching ofArcher , the online see giant ’s first app for gay , bismuth , and queer human race . Since rolling out to New York last June , Archer has been download more than 685,000 time , harmonise to estimates from market intelligence firmSensor Tower . Archer completed its U.S. rollout this past October .
With Match and otheronline date companiesfacing adownturn , Archer ’s ontogenesis is surely illustrious . Match ’s lastearnings resultsshowed a downslope in paying users on Tinder , the company ’s flagship app and one of the top dating platform on the market .
However , despite reach over half a million installs , Archer still has a long way to go before it catches up to heavyweight Grindr , which amassed over 10 million downloads in the past twelvemonth alone and has a total of 87 million worldwide installs per Sensor Tower information . Another established rival , Scruff , has more than 17 million all - time mobile app installs .
Unlike its rivals , who have been criminate of foster a toxic assemblage culture , Archer has a reinvigorated take on gay on-line dating and drive to provide a safe space for exploiter . The app motivate various prophylactic quantity to prevent unwanted behaviour , such as integrating AI into its chat characteristic to auto - blur possible nakedness . ( Users can still get off dick film through individual photo albums , though . ) There ’s also selfie verification that forbid matches from using vacuous profiles or brainless visibility photo .
“ We greet that there is spoiled behavior on jocund dating apps , ” Michael Kaye , Director of Brand Marketing and Communications at Archer , told TechCrunch . “ There ’s a lot of body affect , and there ’s a lot of racism . And we ’re go for that by necessitate every person to verify [ their selfie ] , this will serve bring to a scurvy pace of spoiled behavior because there ’s really nothing to hide behind . ”
Archer also assort effortless and serious daters , give them two different layout to choose from — Dating Mode , a analogue layout for exploiter to like one match at a time , and Hookup Mode , where users can see multiple profiles at once that boast their activity status and whether they ’re face for something casual . agree to the company ’s findings , 66 % of its drug user are looking for dates and relationships , and 49 % are on Archer for dates and hookups .
to boot , Archer has an regalia of social feature article that make it stand out , include the power to follow users and tot interest tags ( Harry Potter , Taylor Swift , Peloton , etc . ) to their visibility . It recently plunge Emoji Reactions , where users can react to a visibility with a fun emoji to facilitate expose the deoxyephedrine and start a conversation .
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In Leslie Townes Hope of attracting more user and staying on its upward trajectory , Archer contrive to loose new features this summertime and dusk . Knowing that 74 % of Archer user are looking for friendships , Kaye reveal to us that it ’s prioritizing community - construction features , such as the ability to find out user by entering ticket in the hunt bar . He also mention testing other capabilities that “ further help people connect with others who have deal interests and engage in offline activities . ”As Kaye previously told us , Archer is working on adding a Stories feature to the app , which would make it more like Instagram .
In addition , Kaye loosen the geographic expedition of potential newfangled AI desegregation .
“ We ’re go to continue to search how we can desegregate AI further into the app and create a much more enhanced premium experience for our users … Match Group recently partnered with OpenAI at the beginning of this yr , and I am sure we will be working with that shortly , ” Kaye said .
Like many other business , Match hasincreased its investment in AI , and it project to pass around $ 20 million to $ 30 million on the technology in 2024 . The companynow has a mint with OpenAIandpreviously experimentedwith an AI photo selection feature article on Tinder .
