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In 2017 , Raghav Gupta plant out to work out a personal trouble : He want easy admittance to the rest home - cooked repast he grew up eat up without having to spend meter cookery or spend money on takeout or hiring a private chef . He turned to robotics , which led him to find the startupPosha .
Posha , a formerTechCrunch Startup Battlefield company , builds countertop robots that make meals using computer visual modality . Users scroll through a list of recipe , select the one they require , add the proper amounts of the bespeak ingredients , and the machine reach the repast from there .
The procedure is designed to be customizable and exonerative , Gupta narrate TechCrunch , so the machine allows citizenry to make switch , and Posha still run if a exploiter does n’t evaluate their ingredients perfectly .
“ It ’s like a coffee car for food , ” Gupta said . “ So when you want to drink a cup of coffee , you choose a brew of coffee on your deep brown auto . You put beans , kale , and milk in different containers . You rap brew , and out comes a cup of coffee . Posha does something similar , but for food for thought . ”
A coffee machine is a skillful , but not perfect , comparison to Posha , as Posha require a piece more Labour Party than a chocolate maker .
While Posha does a solid amount of the work by cooking these meals , consumers still bet an active role in shopping for ingredients and prepping everything that goes into the machine . Chopping , especially , can take up a fairish amount of a recipe ’s cook time .
Gupta agreed that some people are just not live on to go for a solvent that still expect them to do some of the cookery . He said that Posha has found the most success thus far with client who wish to wangle two to six times a calendar week anyway and are looking to lighten up the load a few of those evenings .
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“ These people are already spending an hr in the kitchen every single day , settle what to eat , browse for ingredients , fix a repast , [ and ] clean up afterwards , ” Gupta said . “ We facilitate them shave off at least 70 % of this time , so they now end up expend only about 10 to 20 minute of arc every exclusive daylight . ”
Posha , formerly known as Nymble , originally protrude out as a machinelike arm , Gupta sound out , but the fellowship ’s time inBosch ’s throttle programprompted them to change grade . They learn consumers did n’t want something that moved around their kitchen or that would be surd to clean . The society has kept in close liaison with its early customers ever since .
“ We have been exceedingly focused and super taken up with customer from day one , ” Gupta enunciate . “ We do n’t use Zendesk to chat with them ; we have WhatsApp conversations with over 100 of our customers . Most customers acknowledge me personally . I moved to the U.S. in the middle of the pandemic , just to be close to my customers . ” That system ca n’t scale , but clearly works for Posha for now .
Gupta aver that , so far , Posha has mainly relied on word - of - mouthpiece merchandising for the $ 1,750 direct - to - consumer countertop twist . Posha recently lift an $ 8 million Series A round led by Accel with involvement from live investors , admit Xeed Ventures ; Waterbridge Ventures ; and Binny Bansal , the Centennial State - founding father of Flipkart ; among others .
Gupta enounce that Posha will use the support to continue to develop the production . In special , the ship’s company desire to tally more formula options and the ability for people to suggest recipe idea and have generative AI twist those ideas into instructions and add them into the gadget quickly .
The troupe launch its Posha robot inJanuary 2025and has since sold out of its first batch — and is charter preorders for its 2d .
“ If you look at your microwave , your dish washer , your icebox , at some point in time , these devices were countertop devices , ” Gupta said . “ They became so essential over metre in consumer homes that builders started instal these equipment in your domicile . We feel Posha will have the same fate very soon . ”
