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Last year , during the Q3 2023 earnings call , Mark Zuckerberg tattle about leveraging AI to have business organization story respond to customer for leverage and support queries . Today , Meta announced AI - power features for WhatsApp Business apps , such as avail with the creation of snap - to - WhatsApp advert and generating responses to frequent customer messages .
Mark Zuckerberg announce these tools at the company ’s Meta Conversations league in Brazil today . He note that apart from building consumer - face bots on its program , Meta wants to build AI factor that could help businesses in their conversation with customers .
“ Now , our vision is not just to build up a individual AI helper , but also to enable lots of different AIs that can serve different purpose , admit for business . Any business concern should be able to promptly stomach up an agent that can talk to your client , provide support , and facilitate commerce , ” he say .
WhatsApp Business users will be able to leverage AI to create Facebook and Instagram advertizing that can start a WhatsApp chat with a business .
The company said it is try AI - powered customer support , which will automatically answer client queries related to catalogue or frequently asked questions . presently , the social media companionship is test this ability with select merchandiser in India and Singapore , with expansion to Brazil come soon .
Meta note that it be after to denote AI - generated content clearly so customers acknowledge that they are not talking to a interpreter of a company .
WhatsApp also talked about leverage AI to institutionalise messages to a subset of multitude rather than all customer who have signed up to have updates from a concern . The company said that now , its Ads Manager will evoke suitable audience that might be receptive to receiving substance beyond updates for their orders .
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Meta ’s patronage partners for WhatsApp API , such as RelianceJio’sInerakt , Tiger Global and Fidelity - backedGupshup , and Peak XV and Shopify - backedWatialready offer some of these creature thorough their WhatsApp - ground CRM ( client family relationship management ) solutions . However , Meta is offering their prick for loose , and is search to target merchandiser who might not desire to irritate with buying extra tool .
In a joint report , Meta and Bain & Co. read that there is a Brobdingnagian opportunity to surmount conversational commerce with reproductive AI - power assistant . The theme take note that in a country like India , these tools can transform consumer conversations to be more multimodal , vernacular and intuitive .
While Meta is offering these putz without a cost , its primary driver for revenue on the WhatsApp Business platform is business have more conversation with customers . With the new AI tools , it will trust to increase the number of these conversation .
