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A day after Meta CEO Mark Zuckerberg talked about his newest societal media experiment togs reaching “ almost ” 200 million user on the company ’s Q2 2024 earnings call , the platform has touched the milepost .
Instagram channelise Adam Mosseri confirmed that the Twitter competitor has reached 200 million alive substance abuser ina place on Threads . Meta has taken just 13 months to attain the figure .
“ I ’m excited to divvy up that we bilk the 200 M milepost on @threads , ” Mosseri write . “ My hope is that Threads can inspire ideas that bring people together and this awesome community continues to turn . ”
Growth for Threads has been solid . The text - focused social spiritualist platform , whichlaunched in July 2023 , reached150 million usersin April 2024 and175 million users in Julyon its one - year day of remembrance , before another growth jet conduct it to hit 200 million a calendar month later on .
For comparability , Threads ’ chief rival X ( formerly Twitter ) had more than600 million monthly usersback in May , harmonise to owner Elon Musk . Thedemise of bequest Twitterunder Musk ’s wandering change of direction — which alienated scores of long - time users — was the original impulse for Meta to set up yarn , to offer consumer an alternative infinite for online treatment .
Last year , Zuckerberg suggested Threads has a “ right chance ” of becoming a platform withmore than a billion user . On the latest lucre call , the Meta CEO also described the weapons platform as being on a good growth flight .
“ We ’re make steady progress towards building what looks like it ’s going to be another major societal app . And we are check deep appointment , ” he said , adding : “ I ’m quite pleased with the flight here . ”
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Zuckerberg added that aside fromshipping features , the company is working on improving Threads ’ content good word system .
