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Meta is doubling down on business message for revenue generation , as Mark Zuckerberg indicated during the fellowship ’s earnings call for Q3 2023 . Zuckerberg said that the fellowship is looking to tap into generative AI - ground bots for businesses for use cases like customer sustenance .
The Meta CEO said that users and commercial enterprise are interacting more than 600 million times per Clarence Day across its platforms . This is the first time Meta is sharing this metric during an profits call . He did n’t specify how many of these are market or informational substance to substance abuser such as a troupe sending tag information or an guild update .
However , Zuckerberg noted that more than 60 % of WhatsApp user in India — which is the largest market for the chat app withmore than 500 million users — substance a business app account . Notably , a portion of single business owners also expend a WhatsApp Business account that enables them to employ features like clientele pages , product catalogue and substance broadcast medium .
Meta earned $ 293 million in Q3 2023 — with a 53 % year - on - yr growth — driven largely due to the WhatsApp Business weapons platform . In June , the company announced thatWhatsApp Business queer 200 million monthly dynamic users .
The societal networking giant has a few ways to earn money from business electronic messaging . On WhatsApp , it defines different types of messages andcharges businesses ground on conversation Roger Sessions . It also extend click - to - message and click - to - WhatsApp ad . to begin with this year , Zuckerberg order that these kinds of adshave hit a $ 10 billion annual streamlet rate and are grow .
In the last few months , WhatsApp has announced clientele intersection such as custom personalized messages sent to customers andWhatsApp flow to enable a richer in - app shopping experience . In September , the fellowship also annunciate plans fora confirmation system for WhatsAppwith feature such as custom web Page and support for 10 devices tie in to one account for wanton manipulation of client queries .
Meta also wants to leverage reproductive AI to have concern accounts respond to customers for purchase and funding queries .
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“ Now I think that this is go to be a really bountiful chance for new business AIs that I talked about earlier that we desire will enable any clientele to easy coiffe up an AI that people can message to help with commerce and support , ” Zuckerberg said during the call .
Zuckerberg ’s argument is that in some markets , such as Thailand or Vietnam , businesses can afford to have the great unwashed respond to customer manually because of the humiliated cost of labor . However , other markets can employ Meta ’s Business AI bots .
With the maturation and handiness of generative AI models , several AI - powered customer support startups havelaunched productsandattracted involvement from investorsandpotential acquirer .
