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Microsoft has launch its answer toGoogle ’s AI - powered search experience : Bing generative search .
On the heel of apilotin July , Bing productive hunting — albeit still under development — began roll out to all U.S. users this morning . The easiest way to raise it is by searching “ Bing reproductive hunt ” on Bing ; Microsoft also said it is introducing an option to more easily trigger Bing productive lookup for “ informational query . ”
underpin by a premix of AI good example , Bing generative searchaggregates information from around the World Wide Web to generate a summary in response to hunt interrogation . For instance , when a drug user seek “ What ’s a spaghetti westerly ? ” Bing generative search will show a sum-up of the genre ’s chronicle and examples , along with linkup to source .
As with Google ’s similarAI Overviewsfeature , there ’s an option to dismiss AI - generated summaries for traditional search results from the search varlet .
Bing procreative search does more than just find an solvent . “ It read the search query , review jillion of beginning of information , dynamically pit content , and give search results in a Modern AI - generated layout to fulfill the spirit of the exploiter ’s inquiry more effectively , ” Microsoft write in a blog post .
Microsoft insists that Bing procreative search , which evolves the AI - get chat answers itlaunchedon Bing in February 2023 , fulfills the intent of user ’ queries more dependably . But much has been indite about AI - mother hunt answer go unseasonable .
Google ’s AI Overviews infamously suggestedputting glue on a pizza . Arc Search tell apart one reporter that geld - off toeswill finally acquire back . Genspark recommends a few weapon thatmight be used to drink down someone . And Perplexityripped off articleswritten by outlets such as CNBC , Bloomberg , and Forbes without give way credit or attribution .
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AI - bring forth overview threaten to cannibalize dealings to the sites from which they source their information . Indeed , they already are , with one study find that Google ’s AI Overviews couldnegatively bear on about 25 % of newspaper publisher trafficbecause Overviews de - emphasizes article link .
Microsoft promised in July that it would “ look closely at how reproductive search impact traffic to publishers , ” and said that it had preliminary datum that Bing generative search “ [ maintained ] the number of clicks to websites . ” But the party shared no newfangled info on that research today .
Of of course , any change to the Bing experience are guaranteed to be less impactful than Google ’s moves , given Google ’s enormous lookup market advantage . harmonize to Statista , Google had an 81.95 % share of the global hunt market as of September 2024 versus Bing ’s 10.51 % .
