Topics
Latest
AI
Amazon
Image Credits:Morph Studio
Apps
Biotech & Health
Climate
Image Credits:Morph Studio
Cloud Computing
mercantilism
Crypto
go-ahead
EVs
Fintech
fund-raise
contrivance
Gaming
Government & Policy
Hardware
layoff
Media & Entertainment
Meta
Microsoft
privateness
Robotics
Security
Social
Space
inauguration
TikTok
Department of Transportation
speculation
More from TechCrunch
Events
Startup Battlefield
StrictlyVC
Podcasts
TV
Partner Content
TechCrunch Brand Studio
Crunchboard
Contact Us
Want to wind various Stability AI – return video magazine into a movie ? Now there ’s a dick for that .
Morph Studio , which has its own schoolbook - to - picture model , just introduced an AI filmmaking program . The eponymous tool hire the conformation of a storyboard , where exploiter can make and delete shot by entering text prompts for different prospect and merge them into a cohesive narrative .
undergird the creation process is Morph ’s partnership withStability AI , though eventually , Morph project to introduce an array of generative video recording example for user to opt from . Morph ’s custom model is also available as an option . Morph call the process of give , redaction and cross - cutting a “ workflow . ” Users can share their unique production workflow in Morph ’s Godhead community where others can replicate and change the templates just by changing the AI prompt .
“ Filming , editing and postal service - yield used to be separate steps in traditional filmmaking , but AI blurs the boundary of these stage and turns them into one continuous process . If you are n’t felicitous with a shot , you’re able to re - father it on our canvass . AI has enclose a new workflow to film production , ” Morph ’s carbon monoxide gas - founder Xu Huaizhe said in an interview with TechCrunch .
Xu is among a team of computing gadget vision PhD dropout from the Hong Kong University of Science and Technology who founded Morph Studio in 2023 . He sees CapCut , ByteDance ’s popular video redaction app that ’s alsoAI - fueled , as a potential competition to Morph and he require to assure that his startup is n’t “ easily replaceable by another ByteDance app . ”
Morph ’s fosse , according to Xu , will hinge on its power to build a vivacious exploiter community . “ community of interests is hard to replace , ” the father suggested . In terms of technological moat , Xu allege Morph has made great efforts to customize its AI model to “ better accommodate creators ’ needs . ”
Today , Morph employs around 10 the great unwashed and has so far raised $ 2.5 million in funding from Baidu Ventures .
Join us at TechCrunch Sessions: AI
Exhibit at TechCrunch Sessions: AI
Meme generating
Xu ’s dedication to creating a biotic community around videos was plain in Morph ’s inaugural production endeavor : a position for sharing AI - generated meme . The inauguration specify out with a mission to play on high - definition telecasting , but to research consumption sheath , it first all right - tuned a model for attain GIFs from schoolbook prompts .
“ unseasoned people communicate and wipe out news program through meme these days , ” Xu said . “ There are lots of image - based communities , like Reddit and 9Gag , but until now , there has n’t been a video - base on-line community . ”
That notice prompted Xu to make a Telegram group where people were only allowed to “ verbalise ” through GIFs . The grouping grew to 300 members within days , with users posting GIFs feature the like of Elon Musk donning a spacesuit or Donald Trump disco dancing , all generated with Morph ’s AI model . A similar Discord communication channel launch later . These days , Morph is concenter its imagination on better the cinema product political platform .
“ We found that people do n’t really care if the GIFs see a bit fake . They wish it that they can distinguish it ’s AI - generate , ” said Xu . “ People are using memes to transmit greater significance than they can do through Book . ”
The story was updated on March 1 , 2023 , to reflect that the video editing instrument currently offers both Stability AI and Morph ’s AI theoretical account as options .
Stability AI gets into the video - generate game
