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Attorneys for Elon Musk intend to move to dismiss a case that accuses the Tesla CEO , who is also the top dog ofPresident Donald Trump ’s DOGE brass , of using AI - sire , copyright - outrage “ Blade Runner”-inspired images at a Tesla military press issue .
In a filingsubmitted to the U.S. District Court Central District of California , Western Division late Tuesday , lawyer for Musk aver both Musk and Tesla , which is also named as a defendant in the suit , will move to dismiss “ all claims ” for ministration with prejudice . “ With prejudice ” is a effectual term meaning that a case is dissolve permanently , and ca n’t be refiled .
The complainant in the suit , Alcon Entertainment , mean to play off the gesture , per the filing .
In October , Alcon , the production company behind the 2017 film “ Blade Runner 2049 , ” file the case against Musk , Tesla , and Warner Bros. Discovery ( WBD ) for what it claim was a willful circumvention of its IP right hand .
agree to Alcon ’s complaint , Musk and WBD asked to use imagery from “ Blade Runner 2049 ” topromote Tesla ’s futuristic concept carshours before their unveiling on a Warner studio apartment lot . When Alcon would n’t agree to provide the rights through WBD , the case allege that Tesla , at Musk ’s counseling , source that imagery as raw material to repeat it using an AI simulation . No specific AI fashion model is bring up in the suit ( yet ) .
Musk thenshowed this allegedly phoney “ Blade Runner ” imageryduring the case while talking about the film itself .
Alcon also claims in its complaint that it was never made privy to any of the agreements between Tesla and WBD that would ’ve been necessary before Tesla ’s presser . The yield company ’s suit proposes banning Tesla from further distributing the disputed promotional cloth , as well as unspecified damages — although the complaint also notes that misdemeanor under the U.S. Copyright Act can be up to $ 150,000 per violation , and it cater a further price estimation that is higher :
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“ Based on past factual sword affiliation contracts for automotive partners on BR2049 [ BladeRunner 2049 ] , Tesla belike would have had to make significant expenditures — at least in the mid - six - public figure ( at least $ 500,000 ) and possibly into the eight trope ( $ 10 million or more ) to obtain a BR2049 brand affiliation with Tesla and the [ society ’s ] cybercab [ robotaxi ] at market value , if Alcon had even been uncoerced to do it at all , ” reads the original ailment filed by Alcon ’s effectual team . “ The right of first publication misdemeanor here facilitated allowing Tesla to preserve this outlay . ”