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Myntra , India ’s enceinte fashion e - Commerce Department business firm , on Thursday launch “ M - Now , ” its quick - commerce offering that assure to deliver apparel and other lifestyle accessorieswithin 30 minute .
Retailers in India are pelt along to meetchanging consumer behaviour and expectations , particularly firm deliveries of market and beauty and life-style product within an hour . Myntra said M - Now will offer customers access to 10,000 way across style , dish , and lifestyle categories from popular make like Vero Moda , MANGO , Tommy Hilfiger , MAC , Bobbi Brown , and others . The firm , which is possess by Flipkart and serves 70 million drug user a calendar month , plans to inflate this offer to over 100,000 styles in the next three to four months , it say .
TechCrunchfirst reported about Myntra ’s quick - commerce plansin September . At the prison term , the company was targeting deliveries within four hr , which was still a dramatic melioration from its standard two- to three - day manner of speaking time frame .
pop in Bengaluru initially , M - Now will be gradually rolled out to other major cities , include Mumbai , Delhi , Pune , and others in the coming month .
M - Now ’s launching makes Myntra one of the first major vertical e - commerce player globally to offer spry commerce in fashion at scale .
“ Fashion , a highly aspirational class , thrives on a various selection that empowers client to style their staring look . As enablers , we are sincerely grateful for Myntra ’s unattackable association with leading blade across the ball , which are at the front and center of catering to the evolve fashion aspirations of the body politic , ” said Nandita Sinha , CEO of Myntra , in a statement .
The move amount as quick commerce gains significant traction in India . The market is approximate to be worth $ 42 billion in the land by 2030 , allot to Morgan Stanley ’s estimates , representing about 18.4 % of the total e - commerce market and 2.5 % of the overall retail food market .
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Quick commerce has seen strong adoption in prominent Indian cities with high universe densities , which makes the business model viable due to lower last - mile delivery costs . A number of firms are make over their supply mountain chain infrastructure to be capable to help client within minutes .
Premium beauty brands like Huda Beauty , MAC , Forest Essentials , Carolina Herrera , and Estée Lauder will be available on M - Now , along with appurtenance brands like Armani Exchange , Fossil , and Casio .
Myntra say it saw strong customer response during the buffer run of its straightaway - commercialism offer in recent months .
