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bar is beneficial than remedy , as the expression goes . Today , a splashy startup that has aim that concept to heart — literally and figuratively — is expand .

Neko Healthwas co - founded by Spotify ’s Daniel Ek and Hjalmar Nilsonne with a mission to improve preventative health care with annual full - body scans and AI - powered brainstorm that can detect term like heart disease and skin Cancer the Crab . Now the Swedish ship’s company is launching in London , its first urban center outside of its home marketplace .

For £ 299 and an minute of your time , the companionship run a serial of scan and trial that it says creates “ millions ” of datapoints that help oneself determine your state of wellness across a range of cardiovascular , metabolic , and other conditions . An in - person coming together with a doctor to discourse the data is included in the session . Those concerned in get in line for a visit can sign uphere .

The companionship is get to the U.K. on the blackguard of a unassailable start in Stockholm , where it has opened two clinic in its first year of operation . To date , it has scanned 2,707 people , and while 78.5 % of them were found to have no wellness issues , results for some 14.1 % of visitors raised issues that required further medical treatment . Some 1 % , it said , were identified to have “ severe ” cardiovascular , metabolic , or cancerous conditions . Of that chemical group , none were aware of their atmospheric condition prior to travel to Neko , the companionship said .

Neko is Nipponese for “ cat ” and Nilsonne tells me that it ’s a reference to bozo have nine life , or more specifically a lot of lucky break . “ That ’s how we would go for that our system feels for our users , ” he said .

A visit to the Neko clinic

Despite the involution of a major tech figure like Ek , the company ’s ethos is in reality very unostentatious . As a consequence , it sometimes catch in its own way .

When I visited the London clinic to go through the examination process to spell this article , it withdraw me a few trips up and down a London street to agnize that I had walked straight past the Neko clinic , which was marked only by its logo — an N slice and shifted through its waist — at the top of a shabu doorway . The rest of the mathematical operation is below land level , making the street - level foyer look more like a discerning entree to a fancy apartment cylinder block rather than a health center .

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Once you enter the edifice and descend the step , you enter an evenly thin entrance hall with skin - down piece of furniture , muted color and inflammation , and low - volume , soothe electronic euphony mop up throughout . The conception is somewhere between elegant day spa and futurist medical clinic .

Once there , you ’re funnel through their system . An assistant takes a few notes about you before lead you into a room where you strip down to your underpants , a robe , and slippers . A second assistant then assess your height and system of weights before displace you to a cylindric chamber that feels like a cross between a flagellation booth and a security digital scanner at an airdrome .

The sleeping accommodation itself is fitted with 70 sensors , including dozens of volumetric and other television camera , to produce a composite picture of you with 50 million data point . From there , you move to an interrogatory bed , where you have another two scans , measurements of your eye insistence and bloodline air pressure , and a grip test . eventually , the clinician delineate a origin sample .

The blood sample distribution is the only invasive test that Neko carries out , and altogether the experience takes under an hour . Soon after , you change and are taken to a separate consultation room where a doc goes through your data .

Neko ’s focus is on risks and proactive prevention rather than subsist conditions . data point points are grouped and presented along the origin of unlike potential problems you might encounter bear on to them — among them pelt cancer ( my moles were counted and it seems that I have many more than the median somebody ) , gamy bloodline pressure , and metabolic syndrome ( agroup of conditionsthat can leave to illnesses such as heart disease , stroke , and diabetes ) .

If the data reveals problems , you ’re referred for more diagnostics and transmit to Doctor for further examinations .

Unlikely beginnings

Nilsonne tell me that Ek first go up him to chatter about healthcare over a Twitter verbatim message .

The year was 2018 , and Nilsonne ’s ship’s company at the time — an AI - powered , smart home energy monitoring inauguration — was running out of money and wind down after failing to discover intersection - grocery fit with the big energy party it bear to be its customers .

“ Then out of nowhere , I get a unmediated message on Twitter from Daniel . ” Ek had just take audio streaming platform Spotify through an IPO and was a new mint billionaire look for another thorny problem to solve , something that would have “ a positivist contribution to the human race , ” in Nilsonne ’s words . He ’d gotten it into his head that he want to reinvent healthcare , just as he ’d reinvented recorded music intake with Spotify .

“ So he reached out to me . We did n’t cognize each other , but he was aware of what I had been doing , working with computer hardware and software and AI . ”

Ek offer to fund a startup with Nilsonne at the head on the smirch , but Nilsonne at first rejected him . Neither of them have a aesculapian background . But Nilsonne does come from a household of doctor , so it ’s in his knowingness , and Ek was obsessed , so the two kept blab , and they could see something starting to take shape .

habiliment like Fitbits and Apple Watches , Nilsonne tell , have lead to an “ incredible plosion of copiousness of high - quality health entropy . ” combine that with AI and the power to force “ sensible conclusions ” from all this data , “ it was very clear that we could create a different healthcare organization . ” Thus set out five years of make prototypes for the strong-arm clinic and their component hardware , as well as the package to analyze the data point .

Neko itself , plus its co - founder Nilsonne and Ek , amount from an improbable location . Sweden is home plate to one of the world ’s most famous socialized practice of medicine political platform . You might take for granted that the existence of devoid , and dear , health care would make a pay service like Neko a severe sell to consumers . But so far at least , the opposite has been straight .

When the company last yearannounceda $ 60 million backing round , it had a wait list of “ thousands ” lined up to get scans . Now that list is up to 22,000 .

Yes , some of that might be down to Neko being the late project from one of Sweden ’s most famous living enterpriser ( who is also one of Neko ’s major investors by way of his investment fomite , Prima Materia ) . But Nilsonne think Neko is plow an important gap that will give the startup staying great power .

The majority of healthcare services , including those in Sweden and the U.K. , are focused on treating condition rather than prophylactic care . But because ourpopulations are aging , the number of conditions that need treatment are apace increasing , and that ’s put the whole organization under pressure “ in an unsustainable way , ” Nilsonne say , excuse that 75 % of health care costs go toward chronic diseases .

“ Our conjecture is that prevention and early sensing could be the things that would work out a portion of these problem . Most chronic conditions are to the full preventable , or you’re able to delay them by decades if you have in effect early intervention . But of course , in our system , you basically show up when you already have the disease , and then it ’s too late to override them , and there are a lot of costs associated with it . ”

( It is far from being the only inauguration focusing on preventative health care technology . Zoiin France and Germany’sAwareare two in Europe . In the U.K. , the NHS does volunteer aHealth Checkthat covers many of the same arena that Neko does , although as Nilsonne channelise out , it ’s less frequent . )

“ The NHS health check is available only once every five years to individuals aged 44 to 74 , ” Nilsonne taper out . “ It offers a much narrower range of test and does not include a interview with a doctor to discourse the final result . We know from our data that chronic diseases are increasingly appearing in individuals under 44 , ” which also happens to be the average age of a Neko client . “ Therefore , it ’s of the essence to take on a proactive approach to wellness to key out possible issuing ahead of time , take disciplinal action at law , and monitor advance over time . ”