Topics
Latest
AI
Amazon
Image Credits:Netflix
Apps
Biotech & Health
Climate
Image Credits:Netflix
Cloud Computing
Commerce
Crypto
Image Credits:Netflix
Enterprise
EVs
Fintech
fund-raise
Gadgets
Gaming
Government & Policy
computer hardware
Layoffs
Media & Entertainment
Meta
Microsoft
concealment
Robotics
security department
Social
blank space
startup
TikTok
Transportation
Venture
More from TechCrunch
upshot
Startup Battlefield
StrictlyVC
Podcasts
video
Partner Content
TechCrunch Brand Studio
Crunchboard
Contact Us
The company debuted the feature at its first - ever mathematical product and technical school case , where it also bring out several other upcoming plans for the service . These plans include anAI - power lookup tool , as well as a redesign of the video homepage and improved real - time recommendations .
Netflix ’s novel Mobile River - only perpendicular feed allows users to well scroll through clips of its original title . Within this provender , drug user can pink on buttons to watch the total show or movie immediately , save it to their “ My List , ” or share it with friends .
Of note is that the clips are curated from the “ Today ’s Top Picks for You ” department rather than being choose from Netflix ’s entire program library . This approaching makes it specifically tailored to each user , ultimately encouraging viewer to watch the full shows .
The experiment rolls out globally in the coming weeks on iOS and Android devices . It ’ll appear for users as a chit on the in - app homepage .
The latest test follows a trend among other streaming services that are prove out like features . Tubihad its entry into myopic - form video last year with its “ Scenes ” feature film . More recently , Peacocklaunched curated vertical video playlist to begin with this class that not only feature short clips from TV series and moving picture but also sports and news contentedness .
Join us at TechCrunch Sessions: AI
Exhibit at TechCrunch Sessions: AI
Netflix is no alien to experiment with short - form telecasting content . In 2021 , the platformrolled outa TikTok - cheer feature called “ Fast Laughs , ” which focused on funny magazine . However , this new trial point to reach a broader audience beyond just comedy fans and will be more individualized .
In terms of Netflix ’s new homepage update , one modest modification implement is that the shortcuts for “ hunting ” and “ My leaning ” were moved to the top of the pageboy , where they were previously locate on the left - hired hand side , making them well-heeled to access .
Netflix also has new “ callout ” badge that help witness describe title . For illustration , if substance abuser are search for the belated Emmy - winning substance , these badges will be conspicuously displayed on the title cards featured on the homepage .
