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In the U.S. it ’s uncouth for company that have both forcible branches and on-line services to habituate client relationship direction ( CRM ) computer software that tracks all of their interactions with customer in one office . In LatAm that is n’t the sheath , though , as many enterprises and banks keep the data from physical locations siloed from its digital counterpart . Numia wants to commute that .
Argentina - based Numia ’s technical school help company desegregate their customer service channel into one weapons platform using AI . The weapons platform is trafficker agnostic and can connect to camber stall , tablets , and even software like Salesforce and Genesys . Companies looking to apply Numia can break up and choose which integrations they want to link . The companionship works with large enterprises across class let in banks , healthcare , and policy , among others .
Numia co - laminitis and CEO Gustavo Lauria ( project above , center ) told TechCrunch that the company was in the first place founded in 2014 as a waiting line direction software to help company like bank and drugstore manage their forcible offices . The company decided to pivot to its current scheme in 2020 after see that customers were n’t connecting the data they get from their strong-arm locating to their on-line platform .
“ There was a mint to do in the offline , and the offline was , and still is , a very unmarked area , ” Lauria said . “ [ Numia ] is essentially a customer journey manager that basically combine these two world , the physical and the digital , to seamlessly integrate it and be able to manage different client journeys . ”
Lauria said that bringing all of this datum into one station make more efficient customer interactions . It make it easier for companionship to connect their customers to human customer service reps if it make sense to take an interaction offline . And some tasks that would have been completed by a human spokesperson in a physical arm can now be ingest upkeep of by AI agent .
“ We give sort of superpower to the CRM , because we had the CRM reach further in a style , ” Lauria said . “ So we had them reach further in the offline , and we had them connect also in the online . Of of course , in the online , there ’s more creature ; what we offer them is the possibility of get it all integrated . ”
The company now has more than 350 customers across 10 LatAm countries including prominent enterprises like Santander Bank , HSBC , and Allianz , among others .
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Numia is profitable and on track to end the yr with between $ 4.7 million and $ 5 million in booked ARR , Lauria say . He added that the party is looking to double that in the next two years . The companionship has avoided taking on venture financing in its 10 - year story until now .
Numia is announcing a $ 3.5 million germ round led by Cometa with participation from MatterScale Ventures and London - based Boost Capital Partners , among others .
Lauria say that the troupe decided to raise outside Das Kapital so that it could get closer to its potential customers — many of which are LPs in the venture funds Numia was looking to raise from . It also permit them to get the resources they needed to thrive their customer base .
“ In order for us to have all these resources , being at all the conference we require , the amount of account executive , we call for to be lecture to these depository financial institution VPs all the metre , and that takes a lot of resources , ” Lauria pronounce . “ produce capital was the decision that made the most signified for us . ”
The fundraising journeying did n’t protrude off easy , Lauria say , as he found that many investor did n’t get why the 10 - year - old profitable company was evoke capital to begin with . Once Cometa agreed to lead the turn , though , it started to get easier , he allege .
The caller project to put 70 % of the capital toward marketing , sale , and hiring , Lauria said , and the other 30 % will go toward better and build out the tech . The company need to keep expanding its capabilities to give client more integration options . It ’s also looking into ameliorate the AI tech to create more efficiencies in the customer journey .
“ company sell more by providing more personalized client journeys , ” Lauria say . “ It ’s not just how I make you more ; I facilitate you be more effective . I make you sell more by personalizing more of the journey . ”
