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OpenAI CEO Sam Altman speaks during the Microsoft Build conference at the Seattle Convention Center Summit Building in Seattle, Washington on May 21, 2024.

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OpenAI CEO Sam Altman on Sunday say that the companionship is presently mislay money on its $ 200 - per - monthChatGPT Proplan because people are using it more than the company have a bun in the oven .

“ I personally chose the price , ” Altmanwrotein a serial of Wiley Post on ten , “ and think we would make some money . ”

ChatGPT Pro , found late last year , give admission to an upgraded version of OpenAI’so1“reasoning ” AI theoretical account , o1 pro mood , and lifts pace demarcation on several of the company ’s other tools , let in itsSoravideo source .

ChatGPT Pro ’s price pointwasn’t a slam dunkat launch . It ’s $ 2,400 per year , and the economic value proffer of o1 pro mode in particular remains mirky . But judging by Altman ’s C. W. Post , it seems that users whohavebitten the bullet are making the most of it — at OpenAI ’s expense .

It ’s not the first sentence OpenAI has priced a product somewhat willy-nilly . In a recentinterviewwith Bloomberg , Altman enounce that theoriginal premium planfor OpenAI ’s AI - power chatbot , ChatGPT , did n’t have a pricing study .

“ I trust we try two prices , $ 20 and $ 42 , ” he told the publishing . “ People thought $ 42 was a little too much . They were well-chosen to pay $ 20 . We picked $ 20 . belike it was recent December of 2022 or early January . It was not a rigorous ‘ rent someone and do a pricing study ’ affair . ”

OpenAI   is n’t profitable , despite having raisedaround $ 20 billionsince its instauration . The company reportedlyexpectedlosses of about $ 5 billion on tax income of $ 3.7 billion last twelvemonth .

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Expenditures like staffing , office rent , and AI breeding infrastructure are to fault . ChatGPT was at one point   costing OpenAI anestimated$700,000 per sidereal day .

Recently , OpenAIadmittedit needs “ more chapiter than it imagined ” as it prepares to undergo a corporate restructuring to attract Modern investment . To reach profitability , OpenAI issaid to be consideringincreasing the damage of its various subscription tiers . Altman also hinted in the Bloomberg audience that OpenAI may explore custom - base pricing for certain services .

OpenAIoptimistically projectsthat its revenue will reach $ 11.6 billion this year and $ 100 billion in 2029 , match the current annual sales of Nestlé .