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OpenAI on Wednesday brought the tech behind its new and improved image generation feature in ChatGPT to its API , let developers to desegregate it into their apps and services .

OpenAI ’s new look-alike generator , whichlaunched for most ChatGPT user in later March , went viral for itsability to produce realistic Ghibli - mode photosand “ AI action frame . ” It ’s been a mixed grace for OpenAI , leading to trillion of raw sign - ups for ChatGPT while also greatly straining the company ’s capacity . Over 130 million ChatGPT users produce more than 700 million range in just the   first week of the tool ’s availability , accord to the company .

In OpenAI ’s API , the double - generation potentiality is powered by an AI model called “ gpt - image-1 . ” A natively multimodal model , gpt - image-1 can create images across different styles , follow customs road map , leveraging human race knowledge , and provide textual matter .

developer can generate multiple image at a metre using gpt - image-1 , and ensure the generation caliber — and therefore speed .

According to OpenAI , gpt - image-1 employs the same condom guardrails as image generation in ChatGPT , including safeguards that throttle the model from generating content that work afoul of the society ’s policy . Developers can control moderation sensitivity , which can be lay out to “ auto ” for standard filtering or “ dispirited ” for less restrictive filtering . Low filtering limits fewer categories of potentially age - inappropriate contentedness , per OpenAI documentation provided to TechCrunch .

OpenAI also says that all range created with gpt - image-1 are watermarked withC2PA metadataso they can be identified as AI - generated by endorse platforms and apps .

Pricing is $ 5 per million input keepsake for text and $ 10 per million input token for look-alike , and $ 40 per million outturn token for persona . ( Tokens are the raw bits of data that the manakin processes . ) That translates to around 2 centime , 7 cents , and 19 centime per generate figure of speech for low- , medium- , and high - quality square figure , respectively , harmonise to OpenAI .

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OpenAI says that companies , let in Adobe , Airtable , Wix , Instacart , GoDaddy , Canva , and Figma , are already using or experiment with gpt - image-1 . Figma ’s Figma Design chopine , for representative , now lets users generate and edit images via gpt - image-1 , while Instacart is test the manikin for images for recipes and shopping lists .