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Aravind Srinivas, co-founder and chief executive officer of Perplexity, during TechCrunch Disrupt in San Francisco, California, US, on Wednesday, Oct. 30, 2024.

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Perplexity on Tuesday establish an API service call up Sonar , allowing enterprises and developer to build the startup ’s generative AI lookup tools into their own applications .

“ While most generative AI features today have answers informed only by training information , this limits their capabilities , ” Perplexity wrote in ablog post . “ To optimize for factualness and authority , APIs require a real - time connection to the cyberspace , with response informed by trusted source . ”

To protrude , Perplexity is offering two tiers that developers can choose from : a Qaeda version that ’s brassy and faster , Sonar , and a pricier version that ’s better for baffling interrogation , Sonar Pro . Perplexity say the Sonar API also gives initiative and developers the power to customize the sources its AI search engine pull from .

Introducing Sonar : Perplexity ’s API.Sonar is the most affordable lookup API product on the market . habituate it to build generative hunt , powered by veridical - time entropy and citations , into your apps . We ’re also offering a Pro version with abstruse functionality.pic.twitter.com/CWpVUUKYtW

With the launching of its API , Perplexity is making its AI search engine usable in more places than just its app and website . Perplexity says that Zoom , among other companies , is already using Sonar to power an AI assistant for its video conferencing platform . Sonar is allowing Zoom ’s AI chatbot to give substantial - time answer , inform by entanglement searches with acknowledgment , without require drug user to entrust the video confabulation window .

Sonar could also give Perplexity another rootage of tax revenue , which could be particularly important to the inauguration ’s investors . Perplexity only put up a subscription help for unlimited accession to its AI search engine and some additional lineament . However , the technical school diligence has lather price to get at AI prick via APIs in the last twelvemonth , and Perplexity exact to be offering the chinchy AI search API on the marketplace via Sonar .

The basal version of Sonar offers a sleazy and quicker interlingual rendition of the company ’s AI search cock . Sonar ’s base version has flat pricing and use a lightweight poser . It cost $ 5 for every 1,000 searches , plus $ 1 for every 750,000 words you type into the AI model ( just about 1 million stimulation relic ) , and another $ 1 for every 750,000 countersign the modeling spit out ( roughly 1 million output tokens ) .

The pricier Sonar Pro gives more - elaborate answers and is adequate to of handling more - complex enquiry . This variant will be given multiple searches on top of a exploiter command prompt , intend the pricing could be more unpredictable . Perplexity also says this version offer doubly as many citations as the immoral variation of Sonar . Sonar Pro cost $ 5 for every 1,000 search , plus $ 3 for every 750,000 Book you type into the AI manakin ( some 1 million input tokens ) , and $ 15 for every 750,000 Scripture the exemplar skewer out ( rough 1 million output souvenir ) .

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Perplexity claims Sonar Pro outperformed lead models from Google , OpenAI , and Anthropic on a benchmark that measures actual correctness in AI chatbot answers , SimpleQA .

In December , Perplexity nurture a$500 million financial backing roundled by Institutional Venture Partners , valuing the company at $ 9 billion .

Correction : A previous edition of this story included outdated figures on Perplexity ’s recent funding and one-year recurring revenue .