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Aravind Srinivas, Co-Founder & CEO of Perplexity, speaks onstage during TechCrunch Disrupt 2024

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Perplexity , the AI - powered search engine , want to get into hardware — kinda sorta .

Aravind Srinivas , Perplexity ’s laminitis and CEO , postedon X on Monday that he was think hit a “ simple , under $ 50 ” gimmick to “ reliably respond ” interrogative sentence “ interpreter to voice . ” He promised that Perplexity would “ definitely ” sell such a equipment if the post got more than 5,000 the like .

It did . “ Alright . LFG ! ” Srinivasreplied .

Alright . LFG!https://t.co / hMw3eugb0l

— Aravind Srinivas ( @AravSrinivas)November 26 , 2024

computer hardware is becoming something of an obsession among high - profile AI startups — in part because of its seal , but also because new AI - focused anatomy factors have the voltage to enable fresh kinds of interactions . Art generator Midjourneyformeda hardware team in August , and OpenAI CEO Sam Altman recentlyconfirmedhe ’s working with old-fashioned - Apple design chieftain Jony I ve on an AI computer hardware project .

But computer hardware is severe .

Rabbit’sR1 , perhaps one of the most successful AI devices in recent geezerhood , is available inabundanceat steep discount on eBay . Rabbit claim to have sold around 130,000 building block as of June , but the inauguration has beenslowto deliver on many of thefeaturesit advertize out front of the R1 ’s launching .

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Other AI machine venture have crashed and sting — Humane being the most extreme lesson . The inauguration touted its Ai Pin , a futuristic wearable gimmick , as a form of smartphone refilling . But thereviews were dreadful , sales were frail , and a rubber upshot forced Humane toissue recalls . Before long , Humane was on thehuntfor an acquirer .

Now Perplexity has a lot of cash in the bank — and it’ssaidto be close to raising around half a billion dollars . That ’s one ingredient for hardware success . But with chronicle as our guide , there ’s a lot else that has to go right if the company hopes to have a bang on its hand ( or at least invalidate a dud ) .