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Pinterest is upgrading its visual search feature with a handful of new capabilities .
On Monday , the companyannouncedit ’s roll out raw functionality to improve its feature that allows users to search using an double or else of text . This includes Modern tools to more exactly minute and refine search , as well as those that make visual lookup more accessible across Pinterest ’s website .
The company believes the young additions will avail Pinterest stand up out as a search engine for things users may otherwise have trouble identify with words — like a vibration , mode , or aesthetic .
One new sweetening will avail users to better understand what it is they like about a certain Pin , initially in the woman ’s fashion category in the U.S. , Canada , and the U.K.
Here , when users solicit on a Pin , they ’ll see an animated incandescence , and Pinterest will then sire words that serve citizenry determine why they care the Pin in the first place . This feature is power by visual language models ( VLMs ) , a form of productive AI , the ship’s company says .
The addition is alike to Google’smultimodalsearch , which combines text and images into a single query . In this type , however , Pinterest is helping drug user by generate the row that could be used to augment and narrow their hunt query . ( The company mention it ’s using “ industry - leading ” multimode embedding models but did n’t determine which ace . )
Another update will let exploiter to down their fashion search by seeking out alternative to the point show in a different color , stylus , or fabric . For instance , Pinterest suggests you could use this to find a similar style that had more of a “ Y2 K ” aesthetical , or find something similar to a blazer you liked but that work out well for a formal occasion .
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Pinterest also enjoin it will expand its visual search across more sphere in its app , let in by allow for users to long - press on any Pin on their Home Feed to kick off a visual lookup .
The update comes on the heels of an declaration thatPinterest will begin to pronounce AI - bring forth imagesand presently leave user to bound the number of AI images they ’re shown , after legion user complaint . multitude had begun to worry that AI would ruin Pinterest , as it would be even harder to feel real images that could inhale their next shopping .
Combined with the AI - focused update and the improved ocular search , Pinterest hopes to re - prove its employment as a visual shopping peter that leverages AI , as oppose to one that ’s being ruin by it .
