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[Slide 6] The setup . . .Image Credits: Doola
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[Slide 3] Understated problem statement — it’s a bit of a gamble, but it works here.Image Credits:Doola
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[Slide 10] It’s interesting, but is it a good idea?Image Credits: Doola
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The earth is full of byplay that attempt to help streamline the appendage of setting up a troupe . Doolais one such startup , and it hasraised a cool $ 12 millionto day of the month since its inception in 2020 . The society justclosed a $ 1 million “ strategic investment funds round ” from HubSpot Ventures , less than a twelvemonth after its $ 8 million Series A , and today we get to take a proficient look at the pitch deck it used to raise that rhythm .
unremarkably , when a inauguration raises a small amount of money following a decent - sized round , there ’s something strange going on — it ’s a symptom of something notquitegoing to project . In Doola ’s case , however , HubSpot ’s involvement have sense : The marketing package party reach out a lot of customers , so Doola ’s toolset could be a good fit with HubSpot ’s business model .
We ’re look for more unique rake deck to tear down , so if you need to put forward your own , here ’s how you’re able to do that .
Slides in this deck
Doola apportion its 14 - slide deck of cards without any editing .
Three things to love
To be frank , I can tell from just see at the list above that there’sa lotof entropy neglect from the deck . In fact , my AI deck of cards - review tool estimatesthere ’s only a 15 % fortune of Doola successfully provoke capitalwith this deck alone . We ’ll get to that afterward , but permit ’s first focus on what Doola bring forth ripe , because it does do some thingsincrediblywell :
Great use of a combination slide
I know using two swoop that make for together to tell a compelling taradiddle . Doola uses slides 6 and 7 to great effect :
This is quite the effective way to ramp up toward explaining the business model indirectly . It also position the degree for explain the clientele model and monetization plan over sentence .
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A subtle and elegant problem statement
This is a gross model of a company that knows its interview . The sloping trough place out a bunch of trouble , but Doola love it is talking to investors , and so it resists the temptation to excuse each problem . investor arepainfullyaware of many of these issues and how they show up for startup .
Simplifying thing is always a gamble , but in this case , I believe Doola won the bet . Yes , these are complex , frustrating and expensive problems , which makes them by all odds worth work !
Interesting bottom-up approach to size up the market
Most inauguration have a decent amount of success with the top - down approach for estimating their market ’s size ( using the TAM / SAM / SOM model ) . But it ’s interesting to see Doola take a different tack to get at a likely market size of $ 4.5 billion per year . As I ’ve write before , slap-up founder often have to plow to a bottom - up approach to grocery sizing , because there ’s nothing else like what they are work up out there .
I ’m not certain if that ’s the correct approach path here give that this space does have a few competitors , but I do enjoy the clarity of this slide .
As I cite before , there ’s a vast amount of information missing from this pitch deck . So much , in fact , that it is essentially useless as a traditional pitching deck . I suspect that Doola was already talking to HubSpot Ventures as part of its original bout and that something encouraged HubSpot to write a baulk anyway — maybe the investor had already made up their judgment before they saw this deck .
In the rest of this teardown , we ’ll look at three thing Doola could have improved or done differently , along with its full sales talk deck !
Three things that could be improved
The hooey that works in this deck does an amazing job , but . . .
Where’s the rest of the deck?
As a founder , you ’re not going to get off with using a pack of cards like this unless something unusual is underway . There ’s so much missing here that this C. W. Post will be 900 page long if I explain it all , so let ’s condense it to bullets :
That is wild , given how good the slide in the deck are .
Here ’s a handy checklist of the 16 slideway you take :
This team slide is useless
I have no musical theme what ’s going on here . Why would an investor require to know the U.S. population compared to the rest of the mankind ? Why would they want to know that you have employee in Russia , Israel and Japan ? Perhaps the beginner are create a point when they talk over this slide , but on its own , this playground slide has me baffled .
The squad glide is often take the most of import playground slide in a startup ’s slant deck . If your startup has extraordinary founder - market convulsion , this coast should be one of the first in your presentation . The fact that this is the next-to-last playground slide and does n’t say anythingaboutthe squad is a immense ruddy flag .
I wish Doola had alternatively focused on its key team members . It ’s not necessary to include everyone , but at least name the citizenry whose roles are primal to the startup ’s success . Detail their background and talk about their relevant experience , science and any unique qualifications that make them ideally suited for their roles . Illustrate how the founders ’ acquirement , experience and vision align with the market ’s demand and opportunities the startup is addressing . explicate why this team is not just restricted , butuniquelyqualified to execute on the specific opportunity your startup is pursuing . This can include their diligence expertise , previous entrepreneurial successes , or specialized knowledge relevant to your startup ’s field .
The team swoop is your chance to showcase the human capital behind your startup , which is often as important to investor as the idea or product itself.
Where’s your traction?
I want to highlight the absence seizure of a traction slide specifically .
It ’s absolutely crucial to talk about your companionship ’s adhesive friction so far in a auction pitch pack of cards . That ’s true for all pitches ( even if you do n’t have tax income yet ) , but specially for a inauguration like Doola that is this far into its journey . When investors see that your product or service has realize some stage of acceptance in the market , it validates the demand for what you ’re offering .
This is specially significant for other - degree startups , where the intersection - market fit might still be in question . Traction evince that not only is there need for your merchandise , but also that you are capable of capturing and growing this demand .
Traction is also a primal index of possible success — it suggests that your business example is make for and can be scaled . Metrics such as user outgrowth rate , revenue growth , partnership plug , or any other key functioning indicant relevant to your business concern can clearly instance this potential difference .
Moreover , traction spotlight the effectivity of your squad . It ’s one matter to have a great idea or a splendid product , but in effect work it to market and generating interest or sales is quite a different proposition . certify traction show that your team has grow a viable product or service and that it possess the competency to carry through your business programme efficaciously . This is key , because investors are not simply investing in your idea ; they ’re also betting on your team ’s ability to action it .
This lack of traction metrics conflate with the fact that the companionship is raising what looks like an reference round makes for a ruby sword lily of larger-than-life symmetry . If I were considering place in this company , the founders could look to be thoroughly grilled about the company ’s business model , product , customer learning and adhesive friction metric .
The full pitch deck
If you need your own tar pack of cards teardown featured on TC+,here ’s more entropy . Also , check outall our Pitch Deck Teardowns and other lurch advice , all collected in one handy place for you !
