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[Slide 4] The problem slide is emotive, but a little fuzzy.Image Credits:Kinnect
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[Slide 7] Explaining how the problem affects people can help amplify things greatly.Image Credits:Kinnect
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[Slide 10] In addition to “Why now?” and “Why this?” adding a “Why you?” element to the story can be powerful. In this case, the personal stories help highlight why the founder has a connection to the problem the company is solving.Image Credits:Kinnect
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[Slide 2] 10 years of experience and passion is cool, but you’ve got to bring the receipts.Image Credits:Kinnect
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[Slide 6] This is an aggressive bottoms-up market sizing. But I don’t believe it.Image Credits:Kinnect
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[Slide 11] This isn’t really traction.Image Credits:Kinnect
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When Kinnect dropped a new app that ’s all about preserving heroic kin tale and ill-chosen vacation minute for generations to come , I knew I needed to take a secretive look at its holy man deck .
The app is clever and can be thought of as a digital family scrapbook on steroids . This app is n’t just about stashing photos ; it ’s also got television and audio recording , plus a bang-up timeline characteristic to devise your memories like a pro . Kinnect ’s august architectural plan is to make certain your grandkids get to hear straight from the reservoir about that time Uncle Bob have baffle in a tree at the family reunification .
In a world where our heritage can get lost in the shuffle of everyday life , Kinnect is here to prompt us that class stories are deserving keep — and , of course , that ’s all about storytelling . How well did the company secern its own report in the form of its angel pitch deck of cards ? countenance ’s take a tone .
We ’re looking for more unequalled pitch deck to tear down : here ’s how you to get need . Read all our 90 + Pitch Deck Teardownshere .
Slides in this deck
Three things to love about Kinnect’s pitch deck
The Kinnect pitch deck is playing on the meat strings in a handsome way , which is a great approach to storytelling when you are talking about inauguration that put up a human touch .
Powerful problem slide
The problem slide in Kinnect ’s pitch deck is compelling and well - executed . The squad has clearly articulate a important pain in the neck point , one that resonates deeply and is immediately relatable . The statistics cited are particularly impactful : Approximately 44 million American adult are importantly unfrequented , with about 30 % of older adults feeling detached . This alone paints a stark picture of the social isolation epidemic .
Even more powerful is the revelation that over half of Americans frequently feel misunderstood or nameless by those around them . The utilization of emotive and knock-down linguistic communication efficaciously underline the urgency and magnitude of the topic , make it clean-cut that this is a far-flung and bid problem .
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However , while the job describe is undeniably meaning , it also feels slightly unfixed . It ’s hard to conceive of a individual Cartesian product that can address all these divers and deeply rooted issues of loneliness and disconnection . stiffen the focus of the problem statement might help in presenting a more cohesive and actionable solution . A slightly narrow-minded and more focussed problem could make the pitch even unattackable and more credible .
Explain the impact of the problem
The “ Insights ” slide in Kinnect ’s pitch deck is a corking example of powerful storytelling . By blend the problem with its impact , the team has in effect highlight how big and important this problem really is .
Kinnect has paint a intense impression of the problem ’s effect , which help investors sympathise the depth of the effect and dream bad about the likely market for Kinnect . It take in the problem palpate more real and place the leg for the result , show that there ’s a real and pressing need for what they ’re building .
However , I also call for to sum up that I don’tlovethis slide . Many parts of it can be seen as argumentsagainstthe app : Being unaware of existing solutions , for object lesson , means that there may just not be a veridical market for this . And the differentiation between class and take mob is a strange affair to highlight as an advantage . If distinguishing between the two is important to citizenry , the contender could well address this , so it is n’t as much of a militant vantage as you might suppose .
A little more focus and pellucidity could help strengthen the argument .
A personal touch
The “ Why me ? ” type of information is typically included in the founding father or team glide , but using it as a storytelling point here work well . include the personal driving force behind the venture can be incredibly herculean , as it explain why the founder will never give up on resolve this job .
Omar ’s personal experiences — lose his grandfather to Alzheimer ’s a few yr ago and a friend to leukemia a calendar month ago — are heart - wrenching and paint a lifelike movie of his motivation . It shows that this is not just a byplay endeavour for him . It ’s a profoundly personal military mission .
founding father , rent ’s get real . Every slide in your deck should scream , “ commit in me ! ” If it does n’t , it ’s all in weight . indisputable , personal stories tug at the heartstrings , but investor are n’t here for that . They desire to cognise why your whoreson story makes them money . The “ Why Omar is doing this ” slideway ? angelical , but vague . If it does n’t distinctly tie back to why your ship’s company will mash it . It ’s just fluff . think back , if it does n’t make an investor hit for their wallet , it does n’t belong to in your deck of cards .
Three things that Kinnect could have improved
There ’s a ton of information pretermit from the pack of cards . all important item like the go - to - market scheme , user accomplishment plan , specific team fellow member certificate , and concrete milestones are abstracted . Filling in these gaps is essential to put up a comprehensive and convincing pitch . expend a checklistto verify you have everything covered !
Dubious team
The “ Founder ” slide needs some polishing to really smoothen . Omar ’s 10 + age of experience in performance brand and product marketing is telling on the Earth’s surface , but it ’s crucial to link that specific experience directly to Kinnect . Highlighting past roles or projects that are particularly relevant to the caller ’s mission would strengthen this slide significantly . investor want to see how his background directly contribute to the achiever of Kinnect .
Omar does n’t mention his last name anywhere in the deck , which raise a red-faced sword lily . investor need to be capable to quickly take care up and verify the founder ’s background . Including his full name and a inter-group communication to his LinkedIn visibility would add credibility and transparence . Speaking of LinkedIn , it ’s a bit concerning thatOmar ’s profile does n’t mull over the 10 years of experiencementioned here . Ensuring that his LinkedIn is up - to - date and consistent with the information in the pitch deck is crucial . investor will check , and inconsistencies can undermine trustfulness . Without job titles and just a obscure idea of how the father ’s retiring experience function to the current venture , it ’s all a bit fuzzy .
There also seems to be a want of clear founder / market fit . The slide mentions a passion for storytelling , human connexion and genial health , but it ’s not now obvious how this translates into a strategic advantage for Kinnect . To wit : I , too , have a passion for storytelling , human connection and genial wellness , but I in all probability would n’t be a great founder for this special startup . Get specific , link the dots .
Drawing a direct line between Omar ’s experience and the company ’s goals will make this slide much more compelling . sum up more specific , verifiable information and throw sure it ’s ordered across all platforms would significantly amend the founder / securities industry primed part of the write up .
Pie-in-the-sky business model
The “ Subscription Model ” sloping trough stage an challenging destination : a potential annual subscription receipts of $ 204.8 million . That ’s certainly venture - scale , so kudos for aiming gamey . However , there are several aspects that need further clarification and support .
My immediate reception is that it ’s going to be punishing to chance customers . I want to see predicates or corresponding examples . This does n’t feel like an pressing need , so showing other types of product or help that families are willing to pay $ 80 per year for would strengthen the argument . It ’s essential to demonstrate that there is a precedent for this kind of outlay — and I ca n’t think of any offhand .
The term “ family ” necessitate more definition in this context of use . What are we memorializing , and how does it resonate with possible user ? It ’s also unclear what Kinnect offers that ca n’t be accomplished by exist free services like Facebook . Basically , this deck does n’t do why syndicate would choose to make up for Kinnect when they have free alternatives available .
Nowhere in the deck is there a go - to - securities industry architectural plan , which means that I ’m further worried how the beginner project to convert client to shell out $ 80 per year . Without a cleared strategy , it ’s difficult to see how they will reach and convert their target audience . provide a detailed plan on customer acquisition and retention would make the pack of cards far more compelling overall and this slide more believable .
Wait, this isn’t traction
The “ Traction ” microscope slide is reckon to showcase Kinnect ’s onward motion , but it does n’t quite attain the mark . Here ’s why :
Stating that Kinnect is backed by TechStars through the rise Stars Fund might sound telling , butTechStars is n’t on the nose in its golden earned run average properly now . Plus , raising money from an accelerator is n’t the slam stuff shot of traction it ’s being made out to be . Investors desire to see actual proof that people care about what ’s being built , not just a pat on the back from an accelerator .
The lantern slide claims the squad is 100 % working on Kinnect . What does that even think of ? Have the founders quit their daylight jobs and are now experience on ramen while they hustle ? founding father being fully commit is the au naturel minimum ; the slide should explain what this commitment has achieved .
There ’s also the boast about recruit a phenomenal base squad , but the team slide shows only one individual , Omar . Where ’s the rest of this conjecture pipe dream team , and what make them phenomenal ? investor postulate name , persona and impressive backgrounds .
Then there ’s the mention of being a penis of Chicago ’s 1871 innovation hub . Cool , but what does that actually think of ? Why does being part of this hub give Kinnect a competitive edge ? Without context of use , it ’s just another buzzword .
None of these gunpoint really screams “ grip . ” Investors are see for actual , tangible progress , like user outgrowth , gross , partnerships — not fluff . It ’s time to dig deeper and show the hard facts that prove Kinnect is on the route to achiever .
The full pitch deck
If you desire your own rake deck teardown have on TechCrunch , here ’s more information . Also , look into outall our Pitch Deck Teardownsall collected in one ready to hand blank space for you !
