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[Slides 2, 3, 4] That’s a lot of problem slides.Image Credits: NOQX
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[Slides 5, 6, 7] If you have too many solutions, you don’t have a solution.Image Credits: NOQX
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[Slide 8] A timeline to confusion.Image Credits:NOQX
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[Slide 12] Traction is the past.Image Credits:NOQX
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[Slide 16] Why, oh, why?Image Credits:NOQX
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[Slide 17] A solid team, but I want more context.Image Credits: NOQX
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[Slide 13] This could have been copied out of a business textbook. That’s not a good thing, because all the specifics are missing.Image Credits: NOQX
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NOQX is a Stockholm - base startup on a mission to help companies improve their goal - set , collaborationism mechanisms and experience . It has justraised a $ 200,000 pre - seed roundto help carry out its aims and , by prolongation , help out companies with employee counts ranging from 50 to 500 or so . The companionship has n’t been around for very long — the team behind NOQX felt scotch by a lack of effective destination management cock for companies and founded the fellowship in 2023 .
With “ clarity of object lens ” as its rallying cry , NOQX handle a decisive function of any commercial enterprise — and indeed , of pitch deck — so I was intrigued to see how well NOQX communicates this for itself .
We ’re await for more unparalleled sales pitch deck to tear down , so if you desire to put in your own , here ’s how you could do that . say all the Pitch Deck Teardownshere .
Slides in this deck
NOQX ’s pack of cards has 18 slides , none of which has any redactions , although the company take out its contender lantern slide . An 18 - slide pack of cards should cut through everything ( most startups do just fine with 16 ) , but there are some omission that give it uncompleted .
“Almost there but not quite”
In the past 90 - rum installments of thisPitch Deck Teardown serial publication , I ’ve generally stuck with a “ three things that are sound ” and “ three matter that can be improved ” format . I tried ever so tough to do that for NOQX as well but eventually hand up .
The bold design of NOQX ’s deck made me require to love it , but in verity , reviewing this deck was a deep thwarting experience . by from the crucial deletion of an Ask and Use of Funds slide ( it’snot rare to get it wrong , but it should at least be included ! ) , just about every slide in the deck feltalmostvery good — but then stumbled by not including a critical factor or overlooking an crucial item . The deck of cards is essentially so vague that it seems the father do n’t have a firm grip on why they are doing what they are doing .
You never need three problem slides
I was surprised to see NOQX break out three dissimilar trouble slue . It is almost justificative , as if the company is despairing to convince investors that “ Yes ! I assure ! There ’s a tangible problem worth solving here ! ”
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Investors are sharp . It ’s far more effective to streamline this into a single , punchy lantern slide . This approach spares everyone the tedium of repeating and sharpens the focus , ensuring the core issue shines without unneeded frivolity .
The job slide should hit investors with a stark newspaper headline for a more compelling punch : “ 70 % of companies are fail to attain their goals ” immediately sets the stagecoach , indicate a significant and widespread issue . Below this headline , NOQX could have added three to five fastball points , each a miniskirt - Apocalypse on why this massive failure rate subject . These bullets need to pack a slug , spotlight the dire moment for businesses and the saving , and the brood catastrophe if left unchecked . The musical theme is to make investors sit up and realize , “ We ca n’t afford to disregard this . ”
These slug points should do more than just posit the obvious ; they need to array with what keeps investors up at nighttime directly : opportunity and scalability . Each degree should scream potential and profits , convincingly arguing why NOQX holds the fortunate tag to a pressing , remunerative job . By distilling the problem down to a unmarried , impactful slide , NOQX would have cut through the disturbance , dominate aid , and made their case with the form of clarity that demands a checkbook , not just a nod .
You also don’t need three solution slides
Saw this one coming , right ?
From a storytelling period of position , it ’s often deserving disunite the “ solution ” slide from the “ Cartesian product ” glide . In this progression of slides , Slide 5 is kinda - mostly a solution slide , glide 6 is kinda - sorta a value proposition swoop , and Slide 7 play the role of a product slideway — but none of the slides are convincing .
Identifying the slides decently mean that it becomes much easy to know what to admit .
For asolution slideway , it ’s crucial to clearly articulate how your product or service work the job you ’ve identified . This slide should succinctly explain why your solution is superior to existing choice . It ’s deserving keeping this part strategic and high level : You ’re about to dive into the nitty - gritty on the product slide .
For thevalue propositionpart of the story , founders must clearly delimitate the unique benefits the product or service offering and why it stands out in the market . This slide should compactly communicate what makes the inauguration ’s oblation worthful to potential customers and what distinguish it from challenger . It needs to highlight the distinct advantages it provide , such as cost - efficiency , superior technology , enhance features or good user experience . In this case , NOQX ’s value props are a bit of a nothingburger — fine at first glimpse , but not differentiated enough to really stand out from the competition .
For aproduct slide , you get to plunk in and show the actual features and functionality that will facilitate your customers get value from your product and solve their trouble . Apart from the fact that “ our amazing platform ” is a routine cringe , it does n’t actuallysayanything . Every inauguration in the world could say “ our awing political program , ” which means you ’re wasting that slide material estate for nothing . What is awesome about it ? Why should investors care ? How is it different or unique ?
What is this slide trying to convey?
I love a good timeline sliding board that shows what caller are endeavor to achieve . Instead , this sliding board fail to understand who it is talking to . Perhaps this slideway work in a sale deck of cards when the founders are trying to explain its value to customers , but for an investor deck , this seems a little extra .
Overall , this slide fall between “ how it works ” and “ value property . ” It ’s not doing a great job at either , and it fails to meet the overall measure for what to include in a pitch deck : Will this help you raise money ? My gut sense is “ no . ”
This isn’t traction
I fuck how colorful and visually invoke this slide is . What it is not , however , is a traction slide .
If you do n’t have revenue yet , your grip microscope slide shouldoutline what you ’ve done to de - risk the fellowship . This slideway not only fails to do that , but it also operate to December 2024 . Your adhesive friction , per definition , is just about the past : accomplishments and milestones achieved to appointment . Ideally it ’s submit as charts and graphical record that show that development is solid and accelerating . This depend like there is n’t any traction in the business . That makes good sense ; it ’s a untested company . But do n’t strain to fox your investors ; they ’ll see mightily through this , so just be upfront .
But all is not lose . This glide is sort of a “ use of funds ” playground slide , showing what the society is project to do in the dear futurity . That would be helpful , but it should have clear fourth dimension goal aroundwhenit is planning to come to those milepost and what it needs to do to get there . “ Smart investors ” and “ quotable sales event process ” are important stairs along the way , but they are obvious . Investors desire to know what you ’re start to do togetthose investors and sales event processes .
Why now, indeed
deliver a great “ Why now ? ” slidecan assist create FOMO and a sensation of importunity . This glide just does n’t do that . It ’s a great start , do n’t get me wrong , but well - inform investor will know all of this ; it does n’t add anything to the conversation . I ’d have love to see some insights or some think leaders here . Why was there a shift in organisational structures ? What ’s the shock of meetings germinate ? What is the encroachment of a leadership style shift ? What does “ a flow ” finish setting and cadence even entail in this linguistic context ?
I feel like I ’m missing something significant here . Perhaps this slide only works when it has a voice - over , but pitch decks ask to fend on their own two proverbial feet . And that might mean thatyou may involve more than one pitch deck of cards : one for vocalization - over and one for send ahead .
Tell me why you’re awesome!
Your squad slide is crucialand is doing a quite a little of large lifting in the circumstance of an former - leg pitch . lease ’s take a look at this one :
There ’s too much and too little going on in this swoop . The slideway has a portion of very pocket-sized text on it , which I do n’t love . It ’s pretty conversational , which can work , but in this case , I think it comes up short .
“ With a decade of experience in hyper - growth B2B - SaaS company . ” Yes , but which ones , and why is that relevant ? The residue of the statement is a wad of words , but it ’s not helping me , as an investor , watch whether the chief operating officer is a corking fit to build this caller . Now I need to head to LinkedIn , but there ’s no link , so I ’m go to have to pop Googling , and I ’m finding myself frustrated ; this could be so much easier and skilful .
The CTO ’s bio is similarly frustrating : elderly developer at Klarna is impressive , but it is n’t clean whether the experience is directly relevant or overlaps with the mission , visual sensation and Cartesian product NOQX is go after . The repose of the bio does n’t say much . Yes , of course of instruction you are a visionary leader who strives to break new land and deliver especial experience , but the same can be allege for every startup CTO ever . Be more specific . Explain why you ’re the amber - plated unicorn on a pile of unfair vantage and gift that lead me to believe I ’d be crazy not to deploy money into this inauguration .
And finally , if your head of UX is a conscientious objector - founding father , we need to have a conversation about whether that make sense . And if she ’s not , what is she doing on your squad skid ? As an investor at the earliest stages , I ’m investing in the origination squad and its power to build a solid squad . I do n’t need to know the squad itself quite yet .
Why so vague?
Overall , the whole sales pitch pack of cards seems really wispy and nonspecific , which fix me ( and investors ) suspicious . Is it vague by accident , and if so , will this startup be able to explain what it is doing as it is growing and evolving ? Worse , is it vague on purpose , because the founding father know they ’re not a great fit with the manufacture they are test to enter ?
Take this go - to - market slide , for example . This is barely even a brainstorm ; it just delineate a generic sales process . stale calling and electronic mail marketing : Yes , but where will it find its customers ? What ’s the top - of - funnel shape ? What are the conversion rates ?
investor want to acknowledge who you are , what you ’re doing , why you ’re doing it , and how you ’re thinking about the market and build a ( potentially ) multi - billion - dollar company in this space . They desire to know who your customer are , what their exist option are and how you ’re unlike . They need to experience how you bump and reach out to your client , and they want to fuck how much you ’re bear to pay to acquire a customer , and how long you ’re expecting them to remain around , and at what value .
None of those thing are obviously present in this deck . That mean that if I were to take a meeting with this startup , I ’d have alotof very pesky interrogation for them , such as :
All in all , the deck looksso respectable , but it lacks gist . Hopefully the companionship can figure that out ahead of bring up its next round , or it may be in for a rightfully nasty surprisal .
The full pitch deck
If you desire your own auction pitch deck teardown featured on TechCrunch , here ’s more information . Also , check outall our Pitch Deck Teardownscollected in one handy home for you !
