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[Slide 10] That’s how you advisory board!Image Credits: Qortex
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[Slide 6] Showing your product in action makes for solid storytelling.Image Credits: Qortex
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This week ’s Pitch Deck Teardown comes to you from the PCB - laden confines ofCES in Las Vegas . Today , we ’re bet at the slide deck that telecasting analytics firmQortexused to bring up a $ 10 million seed rhythm . Qortex use AI to help brands , media companies and Divine identify the right present moment in a video recording to insert an advertizement and maximise engagement , so this is going to be a fun one .
So , without further commercial-grade interruptions or preamble , let ’s get to it .
We ’re look for more unique tar decks to tear down , so if you want to present your own , here ’s how you may do that .
Slides in this deck
Qortex has shared its 13 - slide deck in full with just its client list redact .
As you could see from the list below , the deck of cards is missing quite a few of the slide that you ’d gestate to find in a fully fleshed out deck of cards . There ’s no “ ask ” or “ use of funds ” slides , no problem statement , no go - to - market strategy , and no business good example or pricing lantern slide , among others . To be honest , I ’m a little surprised the troupe managed to raise money at all with this auction pitch deck , but the fact that it did manage to raise $ 10 million is a respectable reminder that the deck of cards is only one part of the mystifier . The conversations you have and collateral you share outdoors of the deck of cards itself are all part of the fundraising process .
The slide pack of cards comprises :
Three things to love
Besides the omissions mentioned above , Qortex ’s deck has some decrepit slides , too . I had to moil deep to discover thing that I really love or look up to about this pack of cards , but I did find some slide worth celebrating :
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A stellar team of advisers
A large part of the fundraising process involve answer questions about edge cases and scenario , and even the most experienced founding father can sense a little stuck . That ’s when it ’s helpful to have an sinful list of resourcefulness to draw on — and your display panel , whether it ’s an consultive panel or your table of managing director — is a good group of citizenry to have in your back pocket .
And Qortex has surely compile an telling grouping here :
Qortex is being strategical by spotlighting the media expertise on its board , notably the former president of ABC Television and ABC Studios . This is not just about flaunting an industry giant ’s financial support ; it ’s a clear signal of Qortex ’s access to priceless insights and strategic steering .
boast conspicuously on swoop 10 , this roll emphasise the fellowship ’s savvy in leveraging high - profile confidence in its sight . This advisory display panel also features the brains behind Universal Sports web and other seasoned inauguration advisers , making for a regular nous reliance .
Indeed , it can be a strong competitive advantage to be capable to say , “ I have admission to a mystifying bench of folks who have done this before and have a gravid Rolodex to connect us with the right people . ”
The biggest takeout from this slide is that you do n’t have to do it all by yourself . meet the gaps in your knowledge and experience with a board , and tilt on them to tell the right stories .
Show, don’t tell
Qortex demonstrates it make love how to transmit a story by quiet leveraging the power of telecasting to show off its cutting - border product . It ’s a masterstroke in optic storytelling , showcasing not once , but thrice , the capabilities of its video analytics applied science .
coast 6 has a video recording offering a real - time coup d’oeil into how the troupe discerns audience appointment and tailors selling strategies consequently . glide 7 ups the ante with another video , this time illustrate the unseamed consolidation of ads into the user experience . And slide 12 lineament yet another video cementing Qortex ’s committedness to revolutionizing the convergence of technology and merchandising .
Is it a chip much ? Maybe , but it in effect answers many questions about how well the product works and the consumption cases it address .
A rising tide . . .
Qortex does a unspoilt occupation of showing that the global TV analytics market is growing and could establish lucrative . That ’s important : All VCs want to see that a inauguration is run in a space brimming with chance .
Sadly , the company only tells part of the floor here . Yes , the market is growing , but Qortex allow out some important bits : How much of that marketplace it can gestate to entrance , and what the company ’s ontogeny trajectory could look like .
In the rest of this teardown , we ’ll look at three thing Qortex could have improved or done differently , along with its full pitching deck !
Three things that could be improved
Above , I note the glaring absence of several key slides that investors unremarkably like to see in a sales pitch deck . But with this deck of cards , it ’s not only about what ’s miss ; the existing coast urgently need to be refined as well . permit ’s see at how Qortex can vamp some of these slides to elevate its sales talk to the next level .
Is this a world-class team?
The driving force behind any startup ’s ability to upraise money isthe constitute team ’s capacity to turn its vision into reality . investor are keen on founders with mystifying expertise in their respective domains and favour seasoned professionals with prior inauguration experience . They look for a blend of creativeness and resilience , which is essential for navigating the unpredictable seas of startup sprightliness and making the crucial decisions that running a company demands .
Qortex ’s squad playground slide falls short of showcasing these traits by quite a routine .
The slide introduces the leading team as industry pioneer , but it only has their photo , names , and titles at the society . It leaves out essentially everything regarding the team ’s factual credentials . For a inauguration in this athletic field , one would expect the leadership squad to have AI expert , tons of medium experience , and even a cut-rate sale wizard , but the chute provide no evidence of such prowess .
Moreover , being an other entrant in a market is n’t always a guaranteed advantage . While the slide does mention Qortex ’s origin in 2020 , its headcount of 22 , and its assemblage of three honour , those details alone are insufficient to convince a venture capitalist to invest .
It ’s such a waste , too , because the squad ’s LinkedIn profiles show that there ’s a tidy sum of experience to spotlight . Rosenberg hasexperience in sales , Altschuler hasworked at startups , andTammaro has been developing softwaresince 2005 . Now , is this a team that ’s going to earn a slam - dunk shot investment ? No , but there ’s sure as shooting more to this team than this glide shows off .
So, er, what is the solution?
Qortex omits a conventional “ job ” microscope slide , which casts a shadow of ambiguity over its solution slide here . This unconventional approach raises a question : Without a well - articulated job , what exactly is Qortex ’s root address ?
It appear Qortex is blurring the agate line between a solution and a ware demonstration in this slide . That is n’t really a job from a storytelling period of view , but it does make the slide deck a lot less skimmable . VCs will often rapidly click through a deck to form an initial impression of the company , so to catch an investor ’s eye , the visual nomenclature and sloping trough headings must be clear and reproducible . In this deck , it ’s unvoiced to take over the information quickly and entirely .
This slideway is a good illustration of why : Instead of delivering a succinct and impactful statement about the core offering — something like “ Qortex simplifies the timing of brand marketing in videos ” — the slide veers into a verbose discourse about categorisation , correlation and curation .
This coming , while informative , is more a description of the production than a clear overview of the solution .
Where’s your traction?!
Qortex claims that its market place is validated and used by major brand across the advertising supply chemical chain on slide 13 but has couch those node ’ names in the interest of privateness . bonnie enough . So , assuming the caller has a server of serious clients and considering that this pitch deck is being used to raise a good amount of money , Qortex is believably generating revenue .
What does this revenue look like ? We have no musical theme . For adhesive friction , revenue is Billie Jean Moffitt King , and by not talking about revenue , Qortex is making things much harder for itself .
If you have revenue , show it off . And if your revenue is n’t impressive , show it off anyway along with a design for how you ’re going to turn the ship around .
This deck of cards really does n’t have a traction glide . swoop 8 — which is label “ How Does On Stream Perform ? ” ( On Stream is its “ in - television experience ” intersection ) — is probably close to a grip slide , but instead of explain its revenue and guest holding figure with graphs , the company give two statement about mesh and “ viewability ” for two users . Sure , hold 2.3x better employment on one weapons platform compared to other provider is great , as is 6.8x better “ viewability ” ( whatever that is ) of ads compare to traditional ads on another platform . But these are very narrow metric that do n’t tell us much .
When you ’re look for funding to corroborate the growth of your startup , you must be able to shew that you have something to grow , and that come in the form of adhesive friction . expend graph to instance revenue , and even if you do n’t want to disclose your actual client , it ’s all-important to show how many you have and the charge per unit at which you ’re increasing their number .
If you ’re not doing that , I will always marvel why , and you ’d better trust I ’ll dig into that in a pitch .
The full pitch deck
If you want your own pitch deck teardown featured on TC+,here ’s more information . Also , find out outall our Pitch Deck Teardowns and other pitching advice , all collect in one handy spot for you !
