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[Slide 10] Once we finally get to the solution slide, I’m on board/ This may very well be a problem worth solving.Image Credits:RAW
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[Slide 11] That’s a lot of scammers, y’all.Image Credits:RAW
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[Slide 7] Painting a picture of the target audience.Image Credits:RAW
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[Slide 14] OK, come on. This is bad.Image Credits:RAW
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[Slide 16] Welcome to my least favorite game show: Name the mystery slide.Image Credits:RAW
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[Slide 13] Why are we talking about the problemagain?Image Credits:RAW
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TheRAW Dating Appaims to shake up the dating scheme by shedding the phony , TikTok - ified , intemperately filtered photos and replace them with a more genuine , unstained experience . The app aim young professional and students , particularly women age 21 to 27 , who search echt interactions .
The ship’s company ’s team arrogate it raise a $ 3 million Friend and family round . I have n’t been able to independently assert that ; most of the troupe ’s media coverage seem to be written by the laminitis herself , in outlets likeForbesandEntrepreneuror aspress releasesthat got syndicate across the web . Still , the deck was interesting enough that I want to take a secretive look .
We ’re looking for more unique pitch decks to tear down : Here ’s how you to get involved . scan all our 90 + Pitch Deck Teardownshere .
Slides in this deck
Pitch decks are a lot like go steady : You ’ve got to tittup your stuff to convince investors that you ’re the consummate match , worthy of millions to grow and flourish . They need to love that despite any bumps in the road , you ’re the pipe dream squad with whom they can navigate through anything .
The pitch deck of cards should sell your squad and your solution , not just the product . This is where RAW ’s lurch deck swipe left middling hard . Instead of showcasing the brilliant squad poised to prevail a palmy market and create loads of happy match , the pitch deck of cards seems like it ’s trying to get investor to download the app , not induct money in the company .
Because of this ill-conceived focus , the deck of cards is a live jam . The answer shows up before the problem , and the trouble is n’t even clearly put forward until slide 11 ( there are only 18 slide total ) . The company tell me it submitted the pack of cards exactly as pitched . Here ’s what is cover :
Three things to love about RAW’s pitch deck
I ’ve already griped about the deck of cards ’s bizarre order : The problem and solution sliding board should be conduct the charge , not dog near the conclusion . But , hey , deferred payment where it ’s due : When you finally do trip upon them , there are some shiny spots .
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A clear solution slide
RAW ’s solution slide is refreshingly clear , provide a concise assertion that suggest at the modern feature of speech that jell the app asunder . The teasers embedded within the glide effectively define the result , giving a snapshot of how altogether address the cardinal pain points of on-line geological dating . It ’s a nice change of pace , providing just enough information to temper interest without being too overwhelming .
It ’s just that this slide does n’t overlap with the merchandise details . After wading through countless playground slide that take like a user manual , it ’s a alleviation to see a focused solvent program line . The stern mathematical product rake is paused here , allowing the solution to glitter on its own merits .
However , I wo n’t get too carried out with the congratulations here . While the answer is well - joint , it fall inadequate . Claiming to solve “ most ” dating app problems feels like a copper - out . Investors require to see self-confidence and ambition ; tell them RAW solvesalldating app problems . This is n’t the spot to skirt your bets or interest about overselling ; it ’s about convincing investor that your solution is comprehensive and unbeatable . betray them the dreaming , not just a Band - Aid .
Yep, that’s a problem all right
While it ’s absolutely ludicrous that we had to wade through 10 microscope slide to eventually reach a job statement , I ’ll begrudgingly allow in it ’s not a terrible job slide . for certain , there ’s always way to ameliorate , but I ’ll take hard - arrive at numbers over wishy - washy “ we are making the world a better shoes ” detritus any day of the hebdomad . The statistics do a decent caper of highlighting a crying government issue in the date app world , I ’ll give RAW that . However , a sprinkle of credibility would n’t hurt . Citing sources for those stats could have transformed skepticism into corporate trust .
Targeting the target
A butt interview is supposed to be a all important part of the pitch deck of cards , and although this read a lilliputian awkwardly , it does show that the squad behind RAW has a decorous appreciation of their target demographic . However , “ Women mature 21 - 27 ” seems a picayune arbitrary and needlessly minute — why not just “ multitude in their twenty ” ? But it ’s bracing to have this stage of clarity .
We get a sense of who RAW is shoot for for and a vague idea of their socioeconomic status . However , saying “ large U.S. metropolis ” is like throwing a dart at a map . It ’s better to be specific . Name the cities . Show you ’ve done your prep and sleep with exactly where your choice users live .
And those cutesy marketing terminus like “ rawmantics ” ? They might fly in a user - facing movement , but here you need to persuade hardened investor . Ditch the fluff and demonstrate you know who you ’re targeting with concrete , data - backed persona . investor want to see you have a clear , strategical approach , not just a clever play on words .
Three things that RAW could have improved
I ’ll be honest , there ’s a lot missing from this deck of cards that really should not have been overlook . From the figures I can see on the include slides , there ’s no elbow room I can make a reasonable judgement as to whether RAW is speculation - scale , aside from a bowel instinct that date apps are hot dimension . RAW has n’t presented any market sizing datum , there ’s no go - to - market strategy , and there ’s a glaring hole around the clientele model and pricing . How on the nose does this founding team visualize hit money ?
All that aside , there are some specific slides in the deck of cards that could benefit from revisal and improvement . Let ’s give them a gentle ribbing and see how we could have turned this deck into something that truly dazzles .
That’s not competition …
All right , founder , have ’s sing about your competitive slide , or rather , this bad excuse for one . It is so sorry , in fact , that if I were considering to invest in this startup , I ’d send them aside and take them to make a literal contention slide .
In a hotly contend market like online dating , you need a hearty competitive slide to show you ’ve got a handle on who you ’re up against , and what your competitive vantage and differentiation is . Here ’s why a private-enterprise lantern slide is of the essence : Investors require to see that you interpret the field of honor . They need to know you ’re not justaware of the competitionbut that you ’ve done your homework and can outsmart them . Who ’s the competition ? coloured boxes numbered 1 to 3 do n’t cut it . Anyone who has a pulse and has been undivided in the past tenner can name anywhere between one and 15 contender off the top of their head .
You need to present tilt - hearty knowledge of the sphere where you operate . Show investor you grasp the landscape inside out and back to front and that nothing happening in this space get away your notice . This slide , unfortunately , does n’t give me that confidence .
How many competitor does altogether have ? You want specific . While your competitors might not offer what RAW does , do they provide any features birthday suit does n’t ? What ’s the cost comparison ? Who do these different dating apps attract to ? And let ’s not blank out : see apps rely on people . It ’s a number plot . If you only have a handful of users , making meaningful compeer is going to be tough . investor necessitate to see you ’re not just another face in the crowd ; you ’re the one who stands out and know exactly why you ’re better . So , let ’s see that competitory analysis beefed up with material datum , insights , and a unclouded picture of where RAW fits in this crowded market place .
Hello, mystery slide!
OK , rent ’s dive into the enigma that is slide 16 . You ’ll notice I ’ve just refer to this one as “ slide 16 . ” Is it a traction slide ? Maybe . Perhaps it ’s a projected emergence slide ? I do n’t know . Could it be a combining of both , organise a now - and - next sloping trough ? Is it bear witness traction from the yesteryear or protrusion into the time to come ? It ’s all possible , but I just do n’t know .
First off , the slide itself does n’t have a claim . While not all deck of cards style their slides , they are useful . A title would give a hint about what we ’re looking at here . Instead , we get a mystery box of data with no context . It ’s like trying to read a map with no caption . Help me out here .
There are no label on the graphical record ’s axes other than month . Which year are these month from ? Is it usher July 2023 to May 2024 ? Or perhaps even July 2024 to May 2025 ? The party launched in 2023 ( it says so on swoop 2 ) , so I ’m guessing the former , but I ca n’t be sealed . Are these monthly dynamic user numbers showing actual emergence ? In which case , they should be charted properly on the graph . Or are they emergence projections ? And even if they are projections , they should be laid out with condemnation . Give me clear , labeled axes and a timeline that get sense .
If these are actual user Book of Numbers , they are presumptively bring some tax income with them . And seeing as receipts is the best form of traction , show me the money ! How much revenue are we talk about here ? Investors need to see the financial impact , not just ambiguous lines on a graph . Honestly , as far as graphs go , this one is verge on useless . elucidate your information , label your axis , and verify this slide convey a light , impactful message .
We got 99 problems, and the pitch is one
Three job slides in this deck of cards is whole overkill — especially because the team is using three slides to hammer home the same stop in slightly different ways . Just one concise slide will do : “ Dating apps make it hard , not easier , to rule true passion . ” Then draw down the statistic that RAW has put on the first problem slide ( and double - cheque that $ 638.8 million figure — it looks like someone got a bit too creative with their decimal points ) . And the second problem slide is just clutter .
Are these statements on the 2d problem slither existent finding from RAW ’s research ? Or are they made up ? If they ’re fabricated , why annoy include them ? The first coast ’s cold-blooded , hard statistic overlay the same ground . Investors love statistic , especially if they ’re based on solid research . There ’s no pauperization to go over onetime priming coat . Keep it fresh ; keep it lively . Do n’t languish valuable deck actual estate .
Now , about those problems . Yes , ghosting is a job , but you could’tmakepeople hold back ghosting . Human demeanor is n’t something you’re able to keep in line with an app feature of speech . And yes , scamming is a problem , but cozenage prey on vulnerable mass looking for making love . Real photos are just part of the solution . Have you fancy the “ Tinder Swindler”?It ’s a hobo camp out there .
Finally , I ’m admit issue with perhaps a slightly unknown part of the deck : The team says “ genuine photos ” and “ no Photoshop , ” but the legal age of the photos in this pack of cards look like they ’ve been plunk from a high - remainder studio apartment , with a turn of Photoshop magic . In fact , many of them are stock exposure . After you ’ve clicked through the deck of cards , you ’ll recognizeMan with Pink Tank Top , Thoughtful Man with Guitar , Selfie of Couple in New York Park , and probably a few others , too .
I ’m not say you ca n’t use stock exposure in pitch pack of cards , but in this case , where the company is gas genuine interactions that start with true pic , it ’s a little off - putting .
Overall , I ’m stuck : I ca n’t get to the belief that this product is a real solution to the problems the ship’s company outline , and I discover myself with a wish : Show me how RAW tangibly addresses these issues with more than just hopes , dreams and good intentions — ideally with a solid business theoretical account underneath all of that .
The full pitch deck
If you desire your own pitch deck of cards teardown featured on TechCrunch , here ’s more information . Also , check out outall our Pitch Deck Teardownsall collected in one handy place for you !
