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[Slide 3] Way to graphically and intuitively bring the problem to life!Image Credits:Terra One
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[Slide 5] A little on the vague side, but it’s bold, strategic and outlines the solution well.Image Credits:Terra One
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[Slide 7] A hell of a stab at a product slide: This works so well!Image Credits:Terra One
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[Slide 8] Here, Terra One does a huge innovation in business model slides: It didn’t include a business model.Image Credits:Terra One
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[Slide 12] Terra One’s team slide.Image Credits:Terra One
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[Slide 13] This is a waste of a slide, unfortunately.Image Credits:Terra One
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Terra One aims to reduce the measure of clean muscularity create significantly and then lose from the German grid owing to a lack of storage capacity . Lacking store mental ability is an altogether urgent need and one heroic for solutions , so it ’s enceinte to see troupe think up ways to situate it and going after the funding to make it happen .
Fresh from its April fundraiser , where itraised $ 7.5 millionto scale its bombardment storage organisation , Germany - based Terra One has partake its pitching deck of cards with TechCrunch for a teardown . permit ’s get in there and see how it won over its investor !
We ’re looking for more unique pitch deck to tear down : Here ’s how you to get involved . Read all our 90 + Pitch Deck Teardownshere .
Slides in this deck
Terra One ’s 13 - playground slide deck is curt , but it could , in theory , include everything a pitch deck of cards needs . The company includes a buffet of insights , designed to tell its story and sweep investors off their understructure . Some slides failed to go up to their charge , leave me fray my headway and ask , “ Really ? That ’s it ? ”
After Terra One open with a bang on its problem , solution and product slides , I was ready to give it a standing standing ovation , confetti and ticker tape parades on understudy . But then derive the unsatisfying slides , dashing my hopes like a dropped ice rink cream cone cell on a global - thaw - fuel summertime ’s twenty-four hours .
So grab your popcorn and train for a tumbler pigeon coaster of emotions as I take the air you through this intro . You ’ll see why I went from enthusiastic cheerleader to cautious critic in the span of 13 slide .
The companionship says it put in the whole pack of cards , bar “ a couplet of pages of fiscal modeling , which remains under NDA , ” so some of my feedback may have been covered by those slide . As always , take that with a grain of common salt !
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Here ’s a table of contents for the company ’s deck :
Three things to love about Terra One’s pitch deck
Terra One ’s deck of cards had some glaring miss and slides that desperately call for work ; we ’ll get to that later . But some hit the nail on the head , so let ’s start out there .
All right , allow ’s talk about slide 3 of Terra One ’s delivery deck . This problem command is like a punch in the case , but , you bonk , in a near way . It hits hard , tight , and leaves you wondering what just hap . What I love is that the company does n’t pull its punches ; the chute make some telling telephone number right at you , making it crystal clear that this job is not just a minor troublesomeness . It ’s a five - warning signal fire .
Now , I usually rove my eye when I see multiple problem slides : If you need more than one slide to explicate “ we ’ve got a problem , ” it ’s usually a symptom of narrative confusion . But in this case , Terra One does something magical here . The two slides adopt this one are n’t fluff ; they actually add some serious weightiness to the initial problem statement . These slides do n’t just tell you that the sign is on fervour ; they show you the arsonist , the gas can , and why it ’s not going to rain anytime soon .
The extra slide do something even more crucial : explain why this problem is n’t going to lick itself . This is n’t just a problem ; it ’s a beast that ’s get under one’s skin hungry . This is the part where you realize there ’s some serious growth potential here . Solving this issue is n’t just a noble endeavor ; it ’s a ticket to the bragging league .
I like the ship’s company had made do with just the one sloping trough , but somehow , Terra One ’s trouble slideway are an elegant presentation of the problem . It ’s astute , it ’s clear , and it ’s backed by strong numbers . Well done .
Terra One ’s solution playground slide is a bracing take on how to do it right . It ’s strategic , which is a overnice alteration from the common mystifying product dive that make everyone ’s eyes glaze over . Startups , take bill : Investors do n’t care about your productas much as you think they do . They need to see the big picture , and this slide nail that .
Okay , so I sleep with the slide , but I do have some thoughts for how to make the whole story flux well .
First off , the “ raise technology ” bit is great , but it really belong on a fosse / dependableness slide . If you ’ve acquire patent or any other IP , flaunt them there . It ’s like saying , “ expect at us , we ’ve got a fort and a moat full of crocodile . ripe hazard to the competition ! ”
Then there ’s the “ profitable without subsidies ” billet . If you ’re hint at gross , that ’s a huge deal and merit its own traction slide . commend : investor love adhesive friction .
And what about those “ lower cost ” ? That ’s a solid value proposition mightily there , but it feels like it ’s shroud in the shadows . Give it the spotlight it deserve on a consecrated value proposition slide . secern us more about how you achieve those lower price and why it matters to your client .
On the one hired man , I can see how Terra One ’s solution sloping trough could be a secure schema to blab about how the company approaches this , but it it also serve as a reminder of what ’s missing .
Let ’s speak about the product slide . For dispatcher , hats off to Terra One for not falling into the common trap of drown us in expert mumbo - jumbo . This slide in reality explain what Terra One does without making me want to force out my eyes out .
But here ’s where it come interesting — or rather , where it does n’t . This slide includes what Terra One does and then leaves us hang . It ’s like getting all hype up for a blockbuster movie , only for it to end properly when it ’s let ripe . We postulate more ! Who ’s using this matter ? How is it making money ? And where ’s the grand plan to take over the world ? I require to know who ’s out there using your product . Throw in some target customer or user personas . Show me the people who are so in erotic love with your mathematical product they ’d tattoo it on their foreheads .
Investors may marvel : Where do we go from here ? What ’s the master plan for developing this ware ? Where ’s the roadmap ? Give us a sneak peep into the future . differentiate us about the forthcoming features , advance , and the big , sheer plans that are going to make this intersection the next heavy thing .
The product slide does a good task of explaining what the product is , but it ’s steak without the sizzle . To really wow an audience , we need a little bit more nitty-gritty on this particular bone .
Three things that Terra One could have improved
All right , Terra One , let ’s get real : This pitch deck has more holes than Swiss cheese ( ironic , really , for a German inauguration ) , and it ’s clock time to stop up them up . I ’ve already harp on the motive for more slide ground on the result slide , but permit ’s recap and expand :
But wait , there ’s more ! Here ’s a laundry list of other important entropy that ’s not in this deck ( and should be ):
Now , about the slides thatdidmake it into the deck of cards ; they take some love , too . They ’re like a skilful set represent without a soundcheck : promising , but not quite hitting the mark . Each slide needs to be polished , expanded , and presented in a way that screams , “ Invest in us or repent it forever and a day . ”
So , Terra One , let ’s see you take this feedback and turn that Swiss high mallow into a upstanding block of Allgäuer Bergkäse . Here are some arrow :
Now it ’s time for a chat about Slide 8 , the business model chute . Right now , it ’s missing more part than a toddler ’s jigsaw puzzle . Here ’s what needs to be set :
Adding this information will transubstantiate the business concern exemplar coast from a point - scratcher to a show-stopper — and helps contextualize what you ’re trying to do , to charge .
Woof . Well , countenance ’s rip off the Band - Aid : Terra One ’s team slide is a tragedy . It ’s like a textbook good example of what not to do . Here ’s the breakdown :
Names , titles and photo without context : felicitation , they ’ve got name , titles and exposure . But without context , this tell us nothing . It ’s like founder someone the ingredients list without the recipe . Who are these people , and why should anyone care ?
The Son at the bottom of the page are a prissy touch , but they elevate more interrogative sentence than they answer . Who work at these society ? When did they go there , and what did they do ? Just tossing in some Son without context is about as useful as a filmdom door on a submarine . investor need specific . Explain which squad members were at these company , what their roles were , and what relevant experience they make . There ’s a huge difference in how relevant the OpenAI experience is , for example , depending on which business unit the citizenry were associated with .
Lack of skills and experience detail : There areno clear examples of what skills each team appendage bringsto the business . Investors want to see why this squad is the A - squad , not just a random collection of face . Highlight the unique skills and experience that make each member essential to Terra One and how this team becomes a sure - fire wager .
Honestly , I ’d bin the whole slide and start over . Here ’s what investors will be looking for :
Every slide in the deck of cards should improve Terra One ’s chances of raising funding . It should n’t be neutral ; promised land forbid should it be detrimental to your fundraising feat . A photo alone is a wasted opportunity . Every playground slide need to work hard , pushing the tale and reinforcing why investors should get excited about Terra One . This slide bomb to do that .
So , how can you get more out of your last impression ? Well , the ship’s company could have put its link details on there . And no , it ’s not just a generic email computer address . It should be a discover email address so investors cognise incisively who to touch out to . This is crucial for follow - up conversation .
A good culmination slide needs a memorable closing command ; maybe a monitor of the company ’s purpose , or paint a vision of the universe you ’re trying to build .
The full pitch deck
If you desire your own pitch deck teardown featured on TechCrunch , here ’s more information . Also , crack outall our Pitch Deck Teardownsall collected in one handy place for you !
