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[Slide 2] A clear problem statement.Image Credits: Xpanceo
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[Slide 3] Easing into the “solution” is a great approach.Image Credits: Xpanceo
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[Slide 4] This slide draws investors in.Image Credits: Xpanceo
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[Slide 6] A use-case brainstorm is clever, but it’s important to come up with the real use cases that drive the investment decision.Image Credits: Xpanceo
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[Slide 9] Sure, there are a lot of contact lens users. But are they really a proxy for Xpanceo customers?Image Credits: Xpanceo
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Xpanceo is betting big on turn us all into cyborgs with impudent contact lens of the eye , securing a cool $ 40 million to make our sci - fi dreams a reality . cobalt - founder Roman Axelrod and Valentyn S. Volkov are on a mission to ditch traditional gadgets and make everyone ’s eyes the young screens . Who take smartphones when you’re able to wink to browse ? As they push the boundary of what ’s possible with optoelectronics and newfangled materials , one ca n’t help but wonder if we ’re heading toward a time to come where losing your contact could mean lack your next Zoom meeting .
We ’re looking for more unparalleled pitch decks to buck down , so if you want to submit your own , here ’s how you’re able to do that .
Slides in this deck
Xpanceo has shared its arrant display deck , consisting of 19 slides , with TechCrunch . Although the slide listing suggests that the team has covered everything , a close feeling at the deck ’s message divulge that some areas might not be as comprehensive as they seem .
Three things to love about Xpanceo’s pitch deck
There ’s a lot of really good storytelling happening here .
A slice of history
The intro effectively begins with a unmortgaged job statement , set the stage for a focussed word on the challenges and opportunities in the kingdom of augmented realness ( AR ) and wearable engineering . This explanation is essential , as it right away frames the issues that Xpanceo is addressing with its innovative smart contact lens of the eye project . By articulate the problems upfront , the deck assure that the audience understand the context and significance of the technology being developed , which is all-important for garnering support and ebullience for the undertaking . I love that .
The inclusion of a timeline detailing the evolution of computing technology within the presentation is particularly canny . This historical view not only develop the audience about the progression and milestone in computing but also situates Xpanceo ’s body of work within a larger narrative of technological advancement — and many of those advancements made a raft of investors very wealthy indeed .
What’s the problem with AR?
Addressing the defect of AR as it stands , the demonstration acknowledge that the technical school has not yet achieve widespread adoption primarily due to poor ware offerings that have give out to come across with consumer . This is on-key , and it show that Xpanceo is aware of the hurdles faced by former AR technologies and is charge to sweep over these challenges .
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There ’s a big difference between a “ solution ” and a “ product ” slide . Xpanceo ’s take here is refreshfully clear on the differences .
The solution swoop is strategical in nature , emphasizing a panoptic , more adaptable approach rather than focus only on the product . This strategical mind-set is of the essence , as it shifts the emphasis from the specific of the mathematical product to the implicit in philosophy of problem - resolution .
I bonk that the solution is articulated in a absolved and accessible way , deliberately avoiding excessive point . This clarity is essential for communicating effectively with stakeholder , include investors , potential customers and team members . By hold the solution square and gentle to translate , the squad ensures that everyone involved has a solid clench of the core conception and objectives . This point of transparency fosters trust and alignment among all parties , which is important for collaborative efforts and the overall success of the project .
From there , you could drop into the item : the product .
So here’s what the company’sactuallyup to
Again , Xpanceo does a nifty job :
The intersection slide does an splendid line of present the ware in a unmortgaged and piquant manner , avoiding the unwashed pitfall of descending into excessively technical language that can alienate or confuse the hearing . This approach is specially powerful given the complex nature of the technology involved .
Smart link lenses that integrate advanced computing capabilities directly into the user ’s visual study feel like thaumaturgy . Still , by maintain straightforward and approachable language , the chute ensures that the invention can be understood and apprize by a broad audience , which is all-important for generate pursuit and financial support among potential investors .
I in particular love how this clarity helps set up the level for mystifying discussions , all without getting lose in the complex technological linguistic process that no doubt happens in the science lab . It strikes the correct balance between simpleness and informativeness .
Three things that Xpanceo could have improved
This deck of cards is really good . But is it perfect ?
Nope . allow ’s dive in .
What are you raising?
The biggest problem with the Xpanceo deck is n’t what is in there , but rather what is n’t .
One decisive element leave out from the pack of cards is the “ ask ” slideway , which is essential when seeking venture Das Kapital funding . It ’s surprising how often founding father overlook this constituent in their pitch decks . When raising money , it ’s not the time to be untalkative or indirect . distinctly stating what is being asked for — be it staffing , resource or partnerships — demo to potential investors a well - thought - out plan and a serious commitment to the inauguration ’s future tense . This help investor quickly understand the needs and assess whether they align with their investment criteria .
Including a specific ask in the presentation also conveys that there is a realistic understanding of what the startup demand to win . It shows that deliberate condition has been give to how much funding is needed , what it will be used for , and how it will help the company achieve its goals . This level of detail and transparency add credibility to the pitch and instills self-confidence in potential investors about the management and planning capacity . It positions the entrepreneurs as serious individuals who are not only experiment but are attached to build a sustainable business organization .
B2B or B2C: You can’t have both
Slides 6 and 7 make a case for both a B2B and a B2C model . That ’s not a great call .
B2B and B2C business organisation models are essentially different beasts . Very few company are able-bodied to do well with one strategy , never mind both .
B2C gross revenue are distinguish by direct interactions with item-by-item consumers , focalise on aroused engagement , mark identity , and create personalised customer experience . This model thrives on short cut-rate sale cycles and prompt purchase decisions , make it crucial for companies to endow in understand consumer conduct and crafting selling strategy that resonate on a personal level . Even if companies now and then purchase under a B2C model , they should be treated as consumers in the sales process to maintain simmpleness and efficiency in marketing efforts .
Conversely , B2B cut-rate sale involve more complex transactions with other businesses , characterized by long sales cycles , higher dealings value , and a focus on pragmatic benefits and cost - effectivity . This model require strong , credible relationships and often involves customized solutions to meet specific occupation needs . While it ’s less common , consumers may sometimes rent with products design for business enterprise enjoyment , highlight the flexibility required in sales strategies . Ultimately , focalise on a B2B or B2C sales governing body should align with the startup ’s burden capabilities and strategic goals , shaping the narrative in their startup pitch to attract likely investor .
Trying to do both wo n’t work , so nibble one , and explain why that ’s the good choice .
The market sizing fallacy
When assessing the potential market size for Xpanceo ’s link lenses , it ’s all-important to differentiate the nature of the product from traditional physical contact Lens . Or , put differently : Is the market for Xpanceo ’s production people who are already wear contact ? The party seems to opine that everyone who wears striking wants smart contacts . But that ’s probably not exact .
Xpanceo ’s oblation are not merely an alternative to spectacles for opthalmic fudge factor but rather function as a wearable twist . This eminence is significant because the objective market for Xpanceo may not align forthwith with the existing base of contact lens crystalline lens user . alternatively of pass judgment the total telephone number of contact lense wearer , a more relevant metric might be the usage of related engineering science such as smartphones or smartwatches , which shine a technical school - savvy consumer root word more likely to take in newfangled wearable engineering . This approach can help in place not just a encompassing audience , but also one that is more likely to hug advanced products .
Xpanceo ’s go - to - market scheme plays a polar function in fix its principal consumer section . If the Cartesian product is designed for aggregative market intake , the scheme should concentre on distinguish and mesh an former adopter group . This group typically consist of technical school partizan who are cutting on search and take up film editing - border technologies . These other adopters could provide the initial traction need to penetrate the market , acting as influencers and validators for the broader consumer base . Their feedback is also invaluable when it comes to refine the production and raise its appeal to subsequent vendee .
I think the company is strain to show that its market is huge , but I doubt that contact genus Lens wearers are a placeholder . I wear contact , but only when I ’m doing tangency sports ( soldierly arts or scuba diving ) . But even if I had never worn contact a day of my life , I ’d be eager to stress the Xpanceo solution .
I recollect the company is attempt to compare oranges to Apple computing machine .
The full pitch deck
If you want your own pitch deck teardown featured on TechCrunch , here ’s more information . Also , chequer outall our Pitch Deck Teardownsall garner in one ready to hand position for you !
