Topics
Latest
AI
Amazon
Image Credits:Polestar
Apps
Biotech & Health
Climate
Image Credits:Polestar
Cloud Computing
mercantilism
Crypto
Enterprise
EVs
Fintech
Fundraising
Gadgets
gage
Government & Policy
Hardware
Layoffs
Media & Entertainment
Meta
Microsoft
Privacy
Robotics
Security
Social
distance
Startups
TikTok
expatriation
Venture
More from TechCrunch
Events
Startup Battlefield
StrictlyVC
Podcasts
Videos
Partner Content
TechCrunch Brand Studio
Crunchboard
Contact Us
Polestar chief operating officer Thomas Ingenlath could n’t be happier with the integration of Google build - in , the denounce product that embeds Google apps and services direct into the company ’s EVs . But do n’t expect the EV maker to drop Apple CarPlay as a result .
On the sidelines ofCES 2024 , Ingenlath committed to sticking with Apple CarPlay , the middleware that permit driver to visualize their smartphone onto the automobile ’s infotainment display . He went a step further and questioned automakers that have . GM , for example , decide not to make the new2024 Chevy Blazer EVcompatible with Android Auto or Apple CarPlay .
“ It ’s still too important for our customer to have the choice , ” Ingenlath said during an audience at CES 2024 . He by and by added that , in his view , dispatch the choice is n’t the right-hand way of treat customer .
“ Our priority is very decipherable ; we have a really fantastical organisation together with Google , ” he say . While Ingenlath hold that adding that Google Built - in provides the best experience , he ask “ why would we seek to dogmatically cultivate our customer ? ”
Polestar has been a champion of Google built - in . However , its willingness to keep Apple CarPlay is notable because it exemplify the complexity of pacify client even if it might overshadow the native technology in the vehicle .
The so - called “ Google built - in ” product is power by the technical school company ’s Android Automotive operating system and integrates Google automotive services directly into the fomite . Android Automotive OS is modeled after its open source nomadic operating system of rules that incline on Linux . Instead of running play smartphones , Google modified it so auto manufacturer could use it in their cars . Volvo and Polestar were among the first carmaker to feature Google ’s Android Automotive OS with Google built - in when it launched in 2019 . As a result , the Polestar 2 and pick out Volvo Cars are often the first vehicles to get Modern apps , including YouTube , Amazon Prime video as well as new features .
Meanwhile , Android Auto and Apple CarPlay is a petty port that lie in on top of an operating system . Android Auto and Apple CarPlay are apps that run on the user ’s phone and wirelessly communicates with the vehicle ’s infotainment organization . And they ’ve been especially critical for automakers that have failed to provide the same feature of speech and functions that consumers have on their phones .
Join us at TechCrunch Sessions: AI
Exhibit at TechCrunch Sessions: AI
Automakers have been scrambling to reach the so - called“software - defined vehicle”and have largely used Android Auto and Apple CarPlay as a stop gap . As some of their internal elbow grease have failed , more are accept Polestar ’s approach and are adopting Google built - in instead of trying to build their own software . Nissan , Ford and Lincoln framework equipped with Google build - in will also twine out this class and Porsche is gestate to found in the future .
Ingenlath seems positive that as Google built - in ameliorate and continues to sum apps and services , consumer will give up Apple CarPlay on their own . And the update do keep coming . At CES 2024 , for instance , Polestarannounced that the Chrome browserwould start out turn over out to Polestar 2 in beta , allowing driver to surf the internet via the fundamental vehicle exhibit while park . Ingenlath hinted of more improvements in the future , include more exact sailing in Google Maps that drills down to the specific lane as well as customize features designed for Polestar customers .
Correction : Polestar falsely refer to Android Auto , the middleware , alternatively of Android Automotive OS , which is the rudimentary operating system . Polestar is dumbfound with Apple CarPlay , but does not have Android Auto in the fomite since it is already fit with the Android OS .