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Post News , a microblogging site that emerged in the days after Elon Musk ’s Twitter acquisition , is shutting downjust a yr and a half after launching in beta .

Founder Noam Bardin , previously CEO of Waze , break the newsin a poston Friday .

“ At the end of the day , our service is not uprise fast enough to become a real byplay or a significant platform , ” Bardin said . “ A consumer commercial enterprise , at its Congress of Racial Equality , ask to show rapid consumer borrowing and we have not managed to find the right product combination to make it happen . ”

Post was backed by Andreessen Horowitz and Scott Galloway , an NYU prof and technical school reviewer , but the platform never disclose how much it raise . Silicon Valley journalist Kara Swisher was an consultant to the company .

Post News , a Twitter alternative , get funding from a16z

Post ’s scheme was to rein Twitter ’s reputation as a virtual watercooler for journalists , then work up on that further by create a new way for publishing house and writers to monetize . Instead of subscribing to various different issue , Emily Post users could buy individual articles from certain partner outlets .

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Despite Post ’s closure , Bardin said he thinks that the company proved something about the dissimilar ways in which digital news outlets can monetize . He wrote that Post “ validate many theory around micropayments and consumers ’ willingness to buy private article . ” The political platform also allowed users to tip writers for their employment .

Bardin is ripe that the media landscape is changing . There are more main and worker - owned publishing than ever , hosted on technical school platforms like Substack , Beehiiv and Ghost . But perhaps it was too before long to attempt to charm this nascent bowel movement in a social platform .

Around the same time that Post sprung up , a number of other Twitter alternatives threw their lid into the ring to beguile the population of substance abuser who would be disgruntled with Musk ’s possession decisions . Post managed to hang in there for more than a class after launch , but it ’s not the only new microblogging land site that ’s folded . Pebble , also lie with as T2 , shut out down in October .

As we do it all along , social media is a baffling business — and even if users clump to your site for a momentaneous moment , that does n’t mean they ’ll stick around .

Airchat , the buzzy young social app , could be dandy — or , it could succumb to the same destiny as Clubhouse