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Two seasoned European troupe in the world of on - demand printing process are merging , and you may have not even recognize they were separate companies to set about with . PrintfulandPrintify , both startups with Latvian roots offer custom impression services , are come together as a single company .
They are framing the move as a rude conniption to unlock greater economies of scale , efficiency , and profitability . But reading between the lines , it also underscores the struggles that startups in the on - demand manufacturing space , and thecreator economy , are facing as unmarried company . support for later - stage startups has been specially challenge in Europe over the last several years , and it looks like 2025 will be no elision . While category growth looks to have slow versus former years , the two companies said they currently contact “ 100 of one thousand ” of customers .
Mergers typically drive to drive efficiencies through headcount reduction . enquire about layoffs , a spokesman for the duad said : “ There will be some areas of overlap between the two companies and some change to team will take position . The company leadership will ensure that this process is exculpated , transparent , and efficient . ”
While the two exist trade name will be maintain for the “ foreseeable future , ” per a press release , a new fellowship name is planned — but is being hold on under wraps for now . There will also be a new management team put in place , though both chief executive officer are slat to stay on . Also on the cards : new products — or “ more and more made-to-order and innovative solvent , ” as their PR set up it .
fiscal terms of the deal are not being unwrap .
The incorporated companionship said it plans to expand into more mart , serving everything from solo - entrepreneurs up to Fortune 500 troupe wanting to be capable to propose their own make merch .
In terms of metric , the companies are not offer like - for - same numbers . Printful says its business fulfills “ more than a million ” items a calendar month , while Printify reports generating over 60 million orders since being founded almost a decade ago . Three years ago , Printify reported ship a million units a month , although it ’s not clear what its growth has see like since then , so make of that what you will .
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Printful was founded back in 2013 and has taken in $ 130 million in private fairness backing , accord toCrunchBase . Printify has raise a sum of just over $ 54 million since being establish back in 2015.Investors include Index Ventures .
Commenting on the fusion in a statement , Alex Saltonstall , Printful ’s chief executive officer , dubbed the evolution an “ exciting moment for everyone . ” Saltonstall has been in the jobjust over two year , following management variety after the original co - founderstepped back and took on an adviser role in summer 2022 .
“ Printify is a line that we have long honour and I believe that there is a instinctive fit between the two companies , ” he said . “ I ’m unrestrained to see our two swell engineering caller mix strength and offer our customers with ever - better chance to satisfy their concern goal . ”
Printify ’s CEO Anastasija Oleinika is even morerelatively recently in post : She went from CFO to the top job in April 2023 , when the founder move to an exec chairperson function . “ Our combined company will give our merchants more , ” she tell in her assertion . “ More top - quality merchandise , more places to trade , more innovative solutions , and more growth and profit . ”
Consolidation can also be a scheme to drive up prices by reducing consumer choice — a manoeuvre that individual equity has been known to deploy — so it will be interesting to see whether claims of greater mathematical product choice translate into few and mellow damage for the pair ’s users in the future , or see them “ innovating ” to expound economic value for their customers , too .
The fusion has already passed regulative reexamination , accord to the companies , as well as receiving “ overwhelming musical accompaniment ” from both their stockholder . So it ’s full steam forwards for Printfulify — or whatever the combined entity will be called .
