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It ’s been 20 twelvemonth since Shira Yevin , the lead singer of thug band Shiragirl drove a pink RV into the Vans Warped Tour background , the now - defunct punk rock festivalnotoriousfor beingmale - rule . In response to the festival ’s lack of female - fronted lot , Yevin ’s band crashed the festival and put up an impromptu all - distaff stage . This led to the creation of Warped Tour ’s Shiragirl Stage , which hosted over 300 band , admit Joan Jett & The Blackhearts and Paramore . It was later honour with a Warped Tour showing at the Rock and Roll Hall of Fame .
After Shiragirl Stage , Yevin go away on a “ lifelong crusade for carving out a space for women in music and other male person - dominated industries , ” she told TechCrunch . This commence with the launch of Gritty in Pink in 2020 , a lively state - endorse platform designed to empower char in the music industry .
A few years later , the fellowship wheel out its flagship product , InPink , a job mart for females and nonbinary artists , among other professionals across the medicine and live entertainment infinite , such as tour handler , photographers and video editors who particularize in concert , and graphic decorator for post-horse innovation . Like self-employed person platforms Fiverr and Upwork , users can publish listings to highlight their services on InPink ’s market and connect with major brands .
“ On the freelance talent side , it ’s hard to find oneself opportunities without a connection or personal connections . If you ’re not in the ‘ boy bludgeon , ’ most chore are n’t even post . And then , of track , admin headache , sending invoices , chasing down payments , and fairly pricing services are major struggles for all freelancers but for womanhood in special … We ’re aiming to build the next - generation life history platform for gift and assist [ women ] upscale and web , ” Yevin say .
In addition to its focus on adult female and nonbinary creatives , InPink also aims to come up to other DEI ( diversity , equity , and inclusion ) needswith a feature called“Diversity ” tag end , which filters creators establish on specific multifariousness criteria : Asian , Black , Indigenous , Hispanic / Latina , Queer , and POC .
InPink has grown to over 3,000 drug user and has facilitated several aspiration gigs for hoi polloi on the political platform , includingLeanne Bowes(bassist ) andConstance Antoinette(guitarist ) , who form with Demi Lovato . Moa Munoz , meanwhile , secured the sea bass player locating for pop ace Olivia Rodrigo .
The company has processed $ 300,000 in transactions to appointment .
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Looking ahead , InPink continues to develop fresh feature , such as two AI - powered tools : a fair wage scale that analyzes grocery rates to determine reasonable compensation for female creatives and a matching tool that will help troupe discover talent more expeditiously .
The fair pay scale is particularly famed as female musicians are still being underpaid or do n’t know how much to charge for their services . As cited by a discipline from theRecording Academy , about 18 % of respondents who identify as performers or music creators earned less than $ 40,000 a twelvemonth in 2019 . More broadly speaking , women freelancersreportedlycharge 47 % less than man on online market .
Yevin explain that InPink ’s fair earnings feature article will recommend how much substance abuser should accuse based on “ location , the help , and the scope of the project . ” The AI will pull from “ various ” sources to “ make certain that [ the price ] is as precise as possible , ” Yevin said , yet worsen to share further , as it is still in the early leg of development .
Meanwhile , the outgoing matching tool helps job seekers discover projects that serious suit their skills and interests . The AI also analyzes past carrying out to make optimal matches for ship’s company .
“ In the future , it ’s croak to be more of an AI prompt , so you may prompt what you are looking for and get what you need in a quicker way , ” Yevin added .
The AI features are expect to launch in early 2025 or sooner .
Other idea on the product roadmap include a pay Pro subscription , which will be useable to higher - tier talent who have make for with notable names . The company is also look to expand beyond the euphony industry and offer its services to adjacent sectors in entertainment , such as sport and live events . Yevin read InPink is already working with one sports node , Angel City Football Club ( the LA - based women ’s soccer league ) , to facilitate them hire talent for pre - display .
“ We ’re already see the potential drop with other industries , ” Yevin say . “ We see InPink transforming the futurity of employment for music , amusement , and beyond and making it more flexible and just in the process . ”
Gritty in Pink has raise over $ 500,000 from alternate Wealth Partners , Gaingels , LiveNation , Long Beach Accelerator , and angel investors . The company is set to close a $ 1 million pre - seed round soon and was recently accept into the Berkeley SkyDeck incubator .
