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WasQuibijust ahead of its meter ? Quibi father Jeffrey Katzenbergultimately blame the COVID-19 pandemicfor thefailureof his short - form video app , but maybe it was just too before long . New app store data point designate that the idea Quibi popularized — original shows reduce into curt clips , offer up immediate entertainment — is now making a comeback . In the first quarter of 2024 , 66 curt dramatic event apps like ReelShort and DramaBox pulled in disc revenue of $ 146 million in global consumer disbursal .
This represents an over 8,000 % increase from $ 1.8 million in the first quarter of 2023 , when just 21 apps were available , harmonize to data from app intelligence firmAppfigures . Since then , 45 more apps have link up the market , earning approximately $ 245 million in gross consumer spending and reach some 121 million downloads .
In March 2024 alone , consumers spent $ 65 million on brusque drama apps , a 10,500 % increase from the $ 619,000 spent in March 2023 .
It appear the gross growth began to speed in dusk 2023 , perAppfiguresdata , top to a vast tax income jumping between February and March of this twelvemonth , when world revenue grow 56 % to reach $ 65.7 million , up from $ 42 million . In part , the gross outgrowth is tied to the larger number of apps available , of course , but marketing , ad spend and consumer interest also played a role .
The top apps by taxation — ReelShort ( No . 1 ) and DramaBox ( No . 2 ) — bring forth $ 52 million and $ 35 million in Q1 2024 , respectively . That ’s around 37 % and 24 % of the revenue generated by the top 10 apps , respectively .
The No . 3 app ShortTV grossed $ 17 million globally in Q1 , or 12 % of the total .
What ’s interesting about these apps , compared with Quibi ’s former attempt to carve out a niche in this space , is the contented caliber . That is , it ’s much , muchworse than Quibi ’s — and Quibi’swas not always groovy . AsTechCrunch wrote last yearwhen describing ReelShort , the write up in the app are “ like snippet from depleted - quality soaps — or as if those wandering storytelling games come to sprightliness . ”
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Regardless of the terrible acting and writing , the apps have seemingly witness a piece of an hearing .
By both installs and revenue , the U.S. is by far the leader in terms of top market for this cohort . But overall , the charts change in terms of which commonwealth are download versus compensate for the message .
By installs , the top market after the U.S. are Indonesia , India , the Philippines and Brazil , while the U.K. , Australia , Canada and the Philippines make up the top markets by revenue , beyond the U.S.
In Q1 2024 , short play apps were installed nearly 37 million time , up 992 % from 3.4 million in Q1 2023 . By downloads , ReelShort and ShortTV are the top two apps , with the former accounting for 37 % of installs , or 13.3 million , and the latter with 10 million installs , or 27 % . DramaBox , No . 2 by consumer spending , was No . 3 by installs with 7 million ( 19 % ) downloads .
Mirroring wider app store trends , the majority of the taxation ( 63 % ) is generated on iOS , while Android report for the bulk ( 67 % ) of downloads .
Though there ’s growth in this securities industry , these apps see nowhere near the attraction that their nearest competitors — brusque - form telecasting and streaming video recording — do . Short drama apps take a 6.7 % share of the total across all three categories combine , up from 0.15 % a year ago . But the wider video app marketplace makes a deal more money .
For example , the top 10 apps across the combine three family , which admit apps like TikTok and Disney+ , made $ 1.8 billion in Q1 .
