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The world of style is displace at a loyal pace each year . Most retailers present new style each season , and fast - fashion companies like Shein , H&M , and Zara update their collections continuously . To keep pace with the speedy demand for new styles , brands and producer have been turning to tech to accelerate their design appendage .
Raspberry AI , a startup founded two old age ago , is one of the technological root that help expedite product development by allow designers to visualize and iterate their idea almost in a flash with its text - to - look-alike platform .
Rasberry ’s founder Cheryl Liu , who was a individual fairness analyst at KKR focused on retail before form for Amazon and DoorDash , blot an opportunity to implement reproductive AI to style design right after trope models like undefended AI’sDALL - EandStability AI‘s static diffusion became available in late 2022 .
“ For the first prison term in history , you could rapidly create hundreds of designs in a way that you could never do before , ” Liu told TechCrunch . She explained that before generative AI , room decorator would often have to dictate physical sample to visualize their thought , which would take weeks .
The other alternative was to habituate older computer - aided innovation tools like Browzwear and Adobe ’s Photoshop .
But with Raspberry clothes designer can grow their sketches into photo - realistic image just as they would appear on the brand ’s web site . Those icon can aid brands decide if they desire to manufacture the product , according to Liu .
“ you’re able to see the same foundational slice in a tidy sum of different materials and print , ” she sound out . “ No party is going to order 50 different sample iterations for one single product , but now they can see 50 different iteration of a single design . ”
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The production cursorily became democratic with brands . Today , Raspberry counts 70 client , including fashion houses like athletic trade name Under Armour , Gruppo Teddy , an Italian manufacturer with 8,840 memory across 39 countries , and luxury designer MCM Worldwide .
Such debauched growth has helped Raspberry raise a $ 24 million Series A led by Andreessen Horowitz , with the engagement of existing investors Greycroft , Correlation Ventures , and MVP Ventures . The backing comes about 10 months after the startup ’s $ 4.5 million seed rotund .
Andreessen Horowitz was interested in adorn in an AI troupe that can quicken the fashion manufacture cognitive process , said Bryan Kim , a partner at the firm . “ We had fulfill with multiple party and bugger off excited about Cheryl as a founder and how she approaches building a company . ”
Of course , it also help that Raspberry has “ marquee client that are very , very large and important , ” Kim added .
While Liu acknowledged that Raspberry vie with other AI figure generators like Midjourney , DALL - E , and Adobe Firefly , a fundamental reason why professional designers opt her company ’s product is its ability to understand and accurately interpret industry - specific language .
She sacrifice an exemplar of the discussion “ blurry sweater . ” She explain : “ There ’s a set of language behind that sweater that a Midjourney does not know . ”
Another conception - specific feature film that Raspberry offers is the ability to create images from sketches .
Raspberry will practice the funding to hire engineering , sales , and selling professionals and expand into abode , furniture , and cosmetics product plan .
