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Reddit chief operating officer Steve Huffman said the online forum site plan to found an upgrade hunting experience in 2025 designed to aid users sail the social connection and be capable to answer “ subjective heavily , [ and ] interesting query . ”
The company plans to reach this by integratingReddit resolution — a feature that allows visitor to demand questions and receive curated summaries of relevant response and threads from across its platform — into its live search .
“ [ In Reddit ] conversations , for 20 years , our users have will this absolutely massive principal sum of entropy , so we ’re starting to unlock that with Answers , ” Huffman said during Reddit ’s Q4 2024 earnings call on Wednesday . “ We ’ll continue to iterate on this ware . ”
Reddit CFO Drew Vollero add during the call the companionship is raise engineers to establish a “ small lookup squad ” focused on these capabilities .
Reddit has embraced AI as it essay to turn . Last twelvemonth , the platformbroughtAI - power transformation to stacks of new territory , with more plotted for this year , and tramp outAI - power insights for brand . Reddit alsobegan testing AI - powered search event pages , which summarize and recommend substance across different Reddit community .
Investors were disappointed in Reddit ’s fiscal Q4 results , which wereimpacted in part by changes to Google ’s search algorithm . Daily dynamic unequalled users on Reddit were up 39 % year - over - year to 101.7 million user , missing investors ’ approximation of 103.1 million uniques .
Huffman hint at induce Reddit search a part of the platform onboarding process to drive growth , keeping , and ultimately tax income .
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“ I think assist the user be able-bodied to search directly on Reddit , refine their query on Reddit , finally hail directly to Reddit for those types of queries , and even integrate search into something like onboarding over time — I imagine [ these are ] really interesting things , ” he said . “ It ’s amazing for us to blame up on that signal … and of course , that signaling [ has ] incredible monetisation potential . ”
