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adman can practice the format to commingle multiple media types , include image , TV and text with the aid of ready - made templates . Reddit says the ad format is inspired by one of the platform ’s most democratic post types , the megathread , which is a sort of one - arrest - shop for give-and-take about popular topics . Similar to megathreads , free - form advertizing are meant to help readers get the information they need quickly . The company order the new ad data formatting would be a undecomposed way to do things like launch a product or preface a brand to a new hearing .
Similar to other advertizing on Reddit , users will be capable to tell apart between detached - form ads and regular posts through a “ Promoted ” label displayed next to the company ’s name on a Emily Price Post .
“ Free - form ads give advertiser the flexibility to build an ad of any length , using multiple media types , with a face and find that ’s native to the platform , ” say Jim Squires , Reddit ’s EVP of Business Marketing and Growth , in ablog post . This format encourages a mix of content , context and creativity from brands , while ride warm public presentation and mark awareness . ”
The raw ad data format is available today to all advertisers on Reddit globally via the Reddit Ads Manager .
Today ’s announcement come a few days after Redditintroduced a suite of tool , called Reddit Pro , to help business grow an constitutional front on the platform . Reddit is potential seeking to add more steel to its platform and possibly convert them into paying advertisers . The launching marked the first meter that Reddit offered spare shaft to help business concern with their social strategy .
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Reddit launches free tools to help oneself businesses grow their presence on the site ahead of IPO
