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Redditis winding down Community Points — the blockchain - based “ internet peak ” program designed to pay back creators and developer — in favor of prioritizing rewards programs that are less difficult to descale .

“ Though we saw some succeeding chance for Community Points , the resourcing want was unfortunately too high to justify , ” Reddit ’s director of consumer and product communications Tim Rathschmidt tell apart TechCrunch . “ The regulative environment has since added to that effort . Though the moderator and community of interests that supported Community point have been unbelievable partners — as it ’s evolve , the product is no longer set up to scale . ”

residential district Points , which will be phased out by other November , were promoted as a chance for Redditors to “ own ” a piece of their residential district . First establish in 2020 , Community Points were awarded to users who positively engaged in choice subreddits so as to incentivize better content and conversation . The points were essentially interchangeable Ethereum tokens lay in in Reddit ’s Vault , which operated as a cryptocurrency wallet .

Once awarded , neither Reddit nor moderator could take back another user ’s Community Points . The points could be used on special features , like membership that unlocked unique badge and alive emojis . Once pass , the points were “ burned . ”

As a measure of “ reputation , ” Community point were display next to usernames in participating subreddits to mark the community ’s full-grown contributors . Since the point were on the blockchain , the programme aimed to reserve users to display their “ reputation ” anywhere online , and could be imbed in other sites or apps . If users were banned from Reddit , their points would still exist on the blockchain , but they would lose access to their Vault — render the points useless .

But scaling Community Points proved to be an immense challenge for Reddit . The pilot program originally used Ethereum , which had eminent dealing fee and modified bandwidth .

“ Putting all Reddit substance abuser on the main Ethereum internet , for example , would be infeasible and prohibitively expensive , ” theCommunity Points pagesaid . “ Therefore , we have explore heavily into result that are decentralise , dependable and yet highly scalable . ”

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Reddit move Community point to Arbitrum Nova in 2022 , which is built “ on top ” of Ethereum .

“ This enables it to apply scaling technology that enable ultra - downhearted - monetary value transactions , very high energy efficiency and strong protection guarantees , ” the FAQ stated .

Reddit will start out bear you real money for safe Charles William Post

But even that was impractical for Reddit . In the years since launch Community Points , Reddit has rolled out a number of residential district incentives , like themoderator rewards programand theContributor Program , which awards actual money by allowing eligible users to convert their Reddit gold and karma into cash . Under the Contributor Program , Redditors who make at least 10 atomic number 79 within a 30 - day time period are eligible for a monthly withdrawal . Reddit users who have over 5,000 karma ( full upvotes ) can earn $ 1 per gold .

“ We ’re still work on way to ameliorate residential district governance and endue communities and donation , ” Rathschmidt said . “ Part of why we ’re moving past this product is that we ’ve already launched , or are actively investing in , several products that accomplish what the Community Points program was trying to fulfil , while being well-to-do to take in and understand . ”

He supply that the special feature of speech that Community Points can grease one’s palms , like gifs , should be available to any community . Once the program is fully phased out , beta participant will no longer see their stage in their hurdle , and will no longer clear points in their communities . Although Rathschmidt said he could n’t give an exact count of the number of subreddits affected by the stinger , he admitted that “ you ’d be capable to enumerate them on one hand and have a finger or two left over . ”

It ’s not the only rewards program that Reddit has killed this yr . Earlier this twelvemonth , Reddit announced the end of its coin organization , which allow drug user to buy Gold and other currency to present other users . The announcement come in the aftermath of the sitewide dissent against Reddit ’s API change , which climax in a48 - 60 minutes amnesia of over 8,000 subreddits , and was wildly unpopular among Reddit ’s already jaded users . Awards and existing coin under the previous reward program were usable until mid - September . Reddit announce the Contributor Program afterward that month .

Rathschmidt noted that the ship’s company is n’t phasing out Community Points to make way for the Contributor Program , but rather to prioritize on program that are “ more set up up to scale and profit more user , ” like the Contributor Program .

“ It ’s one object lesson . Now , we ’re able to scale several products that accomplish what the Community Points programme was stress to accomplish — like subreddit karma and gifs , ” he continued . “ Many of the benefits of Community Points have already been built into the platform . ”

Reddit is killing its Gold honour system