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Redditannouncedtoday that it ’s launching a rooms of tools , call Reddit Pro , to help businesses mature an constitutive front on the program . The launch comes as Reddit isreadying its initial public offering(IPO ) . With this new rooms of free tools , Reddit is in all probability search to add more brands to its platform and possibly convert them into pay advertisers . The launching marks the first clock time that Reddit has offered free tools to assist business with their societal strategy .
Reddit Pro is currently in its beta testing phase angle and gives businesses access to an port with a few unlike tools . The suite of tools boast AI - power insights that turn up slue topics and conversations that are relevant to specific brands , allowing brands to see when they have been mentioned in a subreddit . The role of the insights is to help businesses join conversations to link with new and existing consultation . The insight will also help stain inform the fashion they appear on Reddit .
The suite also give business access to publishing tools to help them draft and schedule their public situation . The company aver the tools will give brands simple step to take up chip in to communities . Plus , the suite have execution analytics that can help businesses analyse the carrying out of their constituent posts in orderliness to make good determination about their strategy . Businesses will be capable to track their overall engagement and monthly onward motion in their Pro dashboard .
“ Through Reddit Pro , we ’re connect companies with communities in a mutually valuable way : one insight and tools for enhanced participation from businesses , both constitutional and make up , which then drives more relevant and valuable experiences for our exploiter , ” said Reddit Chief Marketing and Consumer Experience Officer Roxy Young in the company’sannouncementpost .
Reddit Pro is usable to businesses and organizations via a first - ejaculate , first - serve basis . The society plans to launch additional Reddit Pro feature this yr , but did n’t share details about what they may look like .
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Reddit should go public at $ 5B , according to subaltern data
